Feeds

Gasp! Twitter displays pictures in main feed as IPO looms

For now, it's just Drake Hands*, but prepare yourselves for the ad tsunami

Internet Security Threat Report 2014

Twitter is clogging up its timeline with pictures after modifying its service to make it more "visual". It's a clear move to prepare its users for more ads now that the company is about to go public on Wall Street.

Up until yesterday, anyone wanting to share videos or photos on the micro-blogging site, founded in 2006, could do so by embedding a link that - when clicked on - navigated netizens away from Twitter's main feed.

Now pics and vids appear alongside tweets that only contain text messages.

Arguably, Twitter had distinguished itself from other Web2.0 properties by sticking rigidly to a stream of words being displayed continuously on the service - but, by introducing images in this way, the site just became a lot noisier.

Admen will be delighted with the strategy because it means their visual promotions are now slotted into the main Twitter feed. Would-be investors, who have been concerned about the company's ability to turn its loss-making business into a profitable outfit, might also been encouraged by Twitter's latest move.

The company's users? Probably less so, based on a completely unscientific trawl through tweets from people tweeting outrage about the tweet tweak.

In its recent IPO filing with the US Securities and Exchange Commission, Twitter confessed that one of its biz risks related to newcomers to the site - who perhaps aren't part of the media2.0 webslut bubble - being "confused" about the product. Will the insertion of pretty pictures and vain vids really soothe their flickering eyes? ®

* Famously submitted to the /cringe subreddit, a vid of a man supposedly attempting to woo a young woman. The vid is now (in)famous both in Twitter and Instagram land.

Beginner's guide to SSL certificates

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
DOUBLE BONK: Testy fanbois catch Apple Pay picking pockets
Users wail as tapcash transactions are duplicated
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
In the next four weeks, 100 people will decide the future of the web
While America tucks into Thanksgiving turkey, the world will be taking over the net
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.