Feeds

SAP: We just can't gobble BlackBerry. We're stuffed with 'mobile solutions'

Says mobe-maker just won't 'fit'

Next gen security for virtualised datacentres

Business-software giant SAP has ruled out buying struggling handset-maker BlackBerry.

Chief financial officer Werner Brandt is reported to have said that BlackBerry wouldn't be a good fit.

“Blackberry doesn’t fit with our [company’s] strategy,” Brandt is reported to have told Euro am Sonntag.

He pointed to the fact SAP already has mobile offerings and claimed the company doesn’t have any gaps in its portfolio to fill as a result.

The news come after The Wall St Journal reported that a posse of BlackBerry execs had landed at Facebook HQ in California last week to talk buyout.

It’s not clear whether the ads social network giant expressed an interest in doing business.

Google and Cisco are also reported to have been in talks for full or partial purchase of the Canadian handset-maker.

SAP and Cisco on the business side, and Facebook and Google at the social side, represent either end of the spectrum on mobile adoption. This highlights the conundrum BlackBerry has failed to reconcile with its handset in the manner that Apple has done with the iPhone and Samsung has done with its Android-powered Galaxy.

As the world’s largest maker of business software and an enterprise network provider respectively, SAP and Cisco would be decent homes for BlackBerry – especially considering the company’s huge number of users in suits.

On the other, though, it’s the consumer audience targeted by Facebook and Google – which then bleed into the workplace by way of BYOD – that tech companies are so desperate to win.

On the latter, it’s Blackberry’s Messenger (BBM) that’s thought of as one of the company’s most prized assets. It is BBM that the yoof smartphone market has gravitated towards, and those are the consumers you'll see punching at the keys of a BlackBerry on the train to and from work with the commuting masses.

It was BBM that was – in part – blamed for allowing angry youngsters to assemble and coordinate their moves against police during the London riots of 2012. Using BBM from within BlackBerry's BES enterprise solution, meanwhile, gives the user end-to-end encryption, surely an attractive prospect.

Could its secure nature be the very thing that makes BlackBerry the natural choice for execs, too? SAP, at least, appears to think not. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
Kaspersky backpedals on 'done nothing wrong, nothing to fear' blather
Founder (and internet passport fan) now says privacy is precious
TROLL SLAYER Google grabs $1.3 MEEELLION in patent counter-suit
Chocolate Factory hits back at firm for suing customers
Facebook, Google and Instagram 'worse than drugs' says Miley Cyrus
Italian boffins agree with popette's theory that haters are the real wrecking balls
Sit tight, fanbois. Apple's '$400' wearable release slips into early 2015
Sources: time to put in plenty of clock-watching for' iWatch
Facebook to let stalkers unearth buried posts with mobe search
Prepare to HAUNT your pal's back catalogue
Ex-IBM CEO John Akers dies at 79
An era disrupted by the advent of the PC
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.