Feeds

GOV.UK swells organ donor signups by 10,000 a month

'Bit of clever A/B testing as a side project’

Top 5 reasons to deploy VMware with Tegile

This month, GOV.UK is one-year-old. Operated by the Government Digital Service, GOV.UK replaced Direct.gov and a bunch of disparate departmental sites. Anyone who uses the site can testify that it is cleaner than its predecessors, although we have had complaints that some functionality has been lost in the transition.

But in the month of GOV.UK's birthday, let's talk about a positive. The devs behind the scenes are A/B testing and prototyping everything, and in one example revealed in a speech published last week, their labours resulted in “increased signups to the organ donations register by 10,000 every month, with just a bit of clever A/B testing as a side project”.

This nugget is one of many to unearth in James Darling’s 89plus Marathon speech, delivered earlier this month at the Serpentine gallery in London Another, from James, a developer at GDS: "Turns out the best way to piss off market libertarians is to make government work."

He questions the political apathy of the software developer community and their buy-in to start-up dreams, urging his peers to join the public sector and make it great. It is “time we stopped making toys for quite rich people to make very rich people even richer” he says.

Making government services great is a noble quest, indeed, and joined up web services is a start. But what about the people who actually run those big transactional government systems whirring away in the background: how do they fit in with GOV.UK's web-centric view of the world?

You can read the text of Darling's speech here. And you can find him on Twitter @abscond. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Google+ goes TITSUP. But WHO knew? How long? Anyone ... Hello ...
Wobbly Gmail, Contacts, Calendar on the other hand ...
Preview redux: Microsoft ships new Windows 10 build with 7,000 changes
Latest bleeding-edge bits borrow Action Center from Windows Phone
UNIX greybeards threaten Debian fork over systemd plan
'Veteran Unix Admins' fear desktop emphasis is betraying open source
Microsoft promises Windows 10 will mean two-factor auth for all
Sneak peek at security features Redmond's baking into new OS
DEATH by PowerPoint: Microsoft warns of 0-day attack hidden in slides
Might put out patch in update, might chuck it out sooner
Google opens Inbox – email for people too stupid to use email
Print this article out and give it to someone techy if you get stuck
Redmond top man Satya Nadella: 'Microsoft LOVES Linux'
Open-source 'love' fairly runneth over at cloud event
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.