Feeds

Ohh! The PRECIOUS! Give it to uss. We WANTS it: Shiny iThings coming in 2014

'Very, very unique', oh yes, Gollum

Internet Security Threat Report 2014

Apple CEO Tim Cook has provided the clearest statements yet that in 2014 his company will launch products in tech categories it hasn't yet touched.

The iPhone supremo mentioned that time frame in answer to a question from an industry analyst about his earlier statements about new products, asked during a conference call after Apple announced its financial results for the final quarter of its fiscal 2013 on Monday.

"I've said that you'd see some exciting new products from us in the fall of this year and across 2014," Cook replied. "And I obviously stand by that, and you've seen a lot of things over the last couple of months."

About new products in previously unexplored categories, Cook – surprise, surprise – offered no definite news. But he did strongly hint that such products are in the works.

"In terms of new product categories specifically," he said, "if you look at the skills that Apple has from hardware, software, and services, and an incredible app ecosystem, this set of things are very, very unique."

As to the question of whether or not something can be "very unique," we'll let it pass. But Cook did emphasise that he believes Apple is in a position to expand its product offerings.

"I think that no one has a set of skills like this," he said. "And we obviously believe we can use our skills in building other great products that are in categories that represent areas where we do not participate today. And so we're pretty confident about that."

What those new categories may be, of course, has been a matter of rampant speculation. There's the long-speculated iWatch that Jony Ive and his rumored team of 100 are said to be working on, one that will perhaps control your home. There's the even longer-rumored big-screen Apple television.

There are also rumors about new products in categories that a marketeer could deem "new" but which industry-speak prefers to call "adjacencies" – a 13-inch maxi-Pad and a Microsoftian keyboard cover for the iPad. There's even a patent application that Apple has filed that could be the basis for a "refrigerator-magnet iPad".

Whatever. There are two lessons that history has taught us about future Apple products: one, that Apple ain't gonna talk, and two, that there will be plenty more rumors to crop up before Cook, head marketing honcho Phil Schiller, or whomever bounds up upon some stage next year to introduce Apple's next "stunning", "amazing", and "incredible" new bit of shiny-shiny. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Inequality increasing? BOLLOCKS! You heard me: 'Screw the 1%'
There's morality and then there's economics ...
Google hits back at 'Dear Rupert' over search dominance claims
Choc Factory sniffs: 'We're not pirate-lovers - also, you publish The Sun'
While you queued for an iPhone 6, Apple's Cook sold shares worth $35m
Right before the stock took a 3.8% dive amid bent and broken mobe drama
How the FLAC do I tell MP3s from lossless audio?
Can you hear the difference? Can anyone?
Spies, avert eyes! Tim Berners-Lee demands a UK digital bill of rights
Lobbies tetchy MPs 'to end indiscriminate online surveillance'
4chan outraged by Emma Watson nudie photo leak SCAM
In the immortal words of Shaggy, it wasn't me us ... amirite?
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.