Feeds

Apple CEO Tim Cook v Microsoft's Ballmer: Seconds out, round two!

Cupertino supremo gets snarky – is he pugnacious or defensive?

Security for virtualized datacentres

Comment As The Reg reported on Thursday, Microsoft communications chieftain Frank Shaw went off on Apple in a near-thousand word blog post defending his company's beleaguered Surface and Surface 2.

His fit of pique, while possibly a bit over-the-top, can be forgiven, considering that Apple CEO Tim Cook was unusually pugnacious during his keynote on Tuesday morning, rolling out the iPad Air, iPad mini with Retina display, new MacBook Pros – or would that be MacBooks Pro? – and OS X Mavericks' free upgrade.

Actually, "pugnacious" may not be the best word to apply to Cook's unusual keynote attacks on the competition. Considering some of the flak he's been getting for Apple's stock slide and alleged lack of innovation, perhaps "defensive" might be a better term.

Both, we're betting.

Take, for example, Cook's assertions that Apple has a clear direction for its product line – Macs, especially – and that the competion doesn't. Although he didn't mention Steve-Ballmer-led Microsoft or any other competitors by name, the implications were clear.

"Our competition is different," he said. "They're confused. They chased after netbooks. Now they're trying to make PCs into tablets and tablets into PCs. Who knows what they will do next?"

Slide from Tim Cook's presentation at the Apple product roll-out event of October 22, 2013, indicating the competition's confusion

Apple's competition, Cook said, doesn't know where it's going ...


Slide from Tim Cook's presentation at the Apple product roll-out event of October 22, 2013, indicating Apple's single-minded focus

... but Apple, on the other hand, has a well-defined path to the future

Speaking of the personal-computer market, Cook implied that Apple's competitors are less than committed. "We still believe deeply in this category, and we're not slowing down on our innovation," he said.

Hmm, Tim – and your competition doesn't and is, we're to believe?

Cook also took a moment to brag about the adoption rate of iOS 7 and get in a dig at Android and its device makers at the same time. "Nearly two-thirds of the devices are running iOS 7," he said. "Now this is tremendous – it blows away the other guys."

When speaking of the iPad, he indulged in some uncharacteristically non-Cookish gloating over comments about that breakthrough fondleslab that hit the blogosphere when it was introduced in 2010, displaying quotes of three unnamed observers who were simply – there's no way to sugarcoat it – dead wrong.

The first quote, "I can't see a need for the thing," remains unidentified, but Time's Business & Money blog identified Paul Thurrott of the technology blog Supersite for Windows as the source of "Anyone who thinks it's a game changer is a tool," and small-business tech consultant Bruce Berls as the man who blogged, "It's not going to revolutionize anything, it's not going to replace netbooks."

In response to that quote, Cook snarked, "Who remembers netbooks?"

When wrapping up the nearly 90-minute orgy of fulsome descriptors such as "stunning", "amazing", "delightful", "incredible", "bold", "powerful", "reinvented", "gorgeous", "exciting", "beautiful", "gold standard", and – reserved for the new Mac Pro – "radical" and "jaw dropping", Cook summarized the announcements and took one last stab at the competition.

"These amazing products are great examples of the type of innovation that only Apple could deliver," he said. "Other companies would be incredibly proud to just have one of these products."

Other companies such as Shaw's Microsoft, perhaps? ®

Security for virtualized datacentres

More from The Register

next story
Microsoft to enter the STRUGGLE of the HUMAN WRIST
It's not just a thumb war, it's total digit war
Tim Cook: The classic iPod HAD to DIE, and this is WHY
Apple, er, couldn’t get the parts for HDD models
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
Caterham Seven 160 review: The Raspberry Pi of motoring
Back to driving's basics with a joyously legal high
Back to the ... drawing board: 'Hoverboard' will disappoint Marty McFly wannabes
Buzzing board (and some future apps) leave a lot to be desired
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.