Feeds

Microsoft: You've got it all WRONG. It's Apple's iPad playing catch-up with our Surface

Corporate chap bemoans Cupertino's 'reality distortion field'

3 Big data security analytics techniques

Microsoft's corporate mouthpiece and score-settler Frank Shaw has launched a war of words against the iPad, saying that compared to the Surface's pricing and productivity potential, Apple's slablet is "playing catch-up".

Blogging from Nokia World in Abu Dhabi, Shaw - who is perhaps best known for griping about what he saw as unfair press coverage on Windows 8 - was commenting on new slabs from Microsoft and Apple this week.

The post was titled "Apples and oranges", but he should probably have squeezed a bit of lemon in there too.

World + dog have been unimpressed by Microsoft's first shot at the tablet market, but with the new additions Shaw is out to right some literary wrongs, as he sees them, which appeared in publications after product launches.

"[It] seems like the reality distortion field typically generated by an Apple event has extended beyond Cupertino," he said, clearly envious Surface launches don't attract the same hysteria as Apple.

"Let me cut to the chase," he added, "Surface and Surface 2 both include Office… for free and are priced below the iPad 2 and the iPad Air respectively."

Of course that doesn't do much to negate the fact that, in the first generation machines, not many business people or consumers wanted a Surface RT (now the 2) or the Pro, which is why Microsoft wrote down stock by $900m.

'We literally wrote the book on getting things done'

Shaw said "too many people" are forced to carry two devices "dealing with extra cost, weight and complexity" because the iPad is a content-consumption and not a creation device.

"Helping people be productive on a tablet is a little trickier," said Shaw, but he reckons that with Office, a keyboard and the ability to use apps and documents simultaneously, Microsoft has cracked it with Surface.

He added: "We literally wrote the book on getting things done."

Now someone has got to tell the rest of the world, as a relatively small bunch of big channel hitters maybe just isn't enough - though a lack of channel partners has not hurt Apple, in the consumer space anyway.

Shaw said rivals are now quivering in the shadow of the new Surface machines, which is why, he claims, Apple dropped the fee on the iWork suite of desktop apps.

"Now, since iWork has never got much traction, and was always priced as an after thought, its hardly that surprising or significant a move. And it doesn't change the fact that its harder to get work done on a device that lacks precision input and a desktop for true side-by-side multitasking," he wrote.

"So, when I see Apple drop the price of their struggling, lightweight productivity apps, I don't see a shot across our bow, I see an attempt to play catch-up," he said.

It is incredible that Microsoft has gained lost ground in such a short space of time, at least according to Shaw, because just months ago the UK organ told us the firm was 18 months behind Apple et al.

Microsoft should perhaps be directing their ammunition more at Google, which is already has the biggest tab installed base and is on the cusp of becoming a more serious player in the enterprise.

We've asked our pals at Apple for a comment, and when if they respond we'll update. ®

SANS - Survey on application security programs

More from The Register

next story
Samsung Galaxy S5 fingerprint scanner hacked in just 4 DAYS
Sammy's newbie cooked slower than iPhone, also costs more to build
US mobile firms cave on kill switch, agree to install anti-theft code
Slow and kludgy rollout will protect corporate profits
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Oh no, Joe: WinPhone users already griping over 8.1 mega-update
Hang on. Which bit of Developer Preview don't you understand?
Report: Apple seeking to raise iPhone 6 price by a HUNDRED BUCKS
'Well, that 5c experiment didn't go so well – let's try the other direction'
Feast your PUNY eyes on highest resolution phone display EVER
Too much pixel dust for your strained eyeballs to handle
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Hearthstone: Heroes of Warcraft – A jolly little war for lunchtime
Free-to-play WoW turn-based game when you have 20 minutes to kill
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.