Feeds

Cisco: Us, competing with Amazon's cloud? You're having a laugh

But competing with everyone else? Define compete...

Security for virtualized datacentres

Canalys Channels Forum Cash and acquisition-stuffed Cisco insisted today that it had no plans to offer its own public cloud. Or at least, not one that competes with industry giant Amazon.

Maciej Kranz, vice president at Cisco’s corporate technology group, named Amazon specifically in a litany designed to show that the $121bn internet behemoth really just wants to help people, particularly industry partners who might be smarting at some of its recent recent initiatives.

The comments came after Kranz regaled delegates at Canalys’ Asian Channels Forum in Bangkok with ways in which the Internet of Everything promises untold riches over the next decade. As everything from factories to fridges to cars become connected, there was a $14.4tn revenue opportunity which would accrue to partners as well as vendors.

He also said that the connected car offered the prospect of being able to continue a heated on-the-road conversation with one’s wife and kids without the fear of fatal distractions, as cars took over the minor task of obstacle avoidance from argumentative humans.

However, Canalys boss Steve Brazier noted that while Cisco pushes its internet of everything vision, other tech heavyweights were building out their own cloud offerings alongside their discrete tech portfolios. Would Cisco find the temptation of shifting from kitting out over vendors’ clouds to offering a wholesale cloud itself too much to bear, Brazier asked?

Kranz said it was part of the vendor’s DNA to partner with companies: “We’re here to help you build your cloud services.”

The networking vendor’s forays into analytics, storage, servers and consulting were all geared towards helping others build out their infrastructures, he argued, rather than inflating its own cloud offering for customers.

More specifically, he said, “We don’t plan to compete with Amazon.”

That could be construed as leaving wriggle room for Cisco to take on other, less dominant providers, such as HP or IBM - vendors that also have product lines that compete with Cisco.

Pressed by Brazier whether that meant the company had no designs on building out its own public cloud offering, he repeated, “We don’t plan to compete with Amazon.”

Pressing on with the competition theme, Brazier asked how Cisco’s recent acquisition of flash storage vendor Whiptail affected its long-time relationship with EMC. Kranz referred to an answer from EMC’s Bill Scannell at an earlier session at the conference.

This pitched the deal as relevant to the server side, with Cisco integrating flash into its UCS servers, rather than having designs on the array business which EMC dominates – therefore avoiding any naked clash between the two partners.

“It’s a great answer,” said Kranz, adding, “from our perspective, it enhances the the UCS, and makes it more valuable.”

He added, “We have no intention of competing in the storage business.”

Similarly, Brazier asked how its recent activities affected its relationships with VMware – or, indeed, VMWare’s forays into software defined networking through its Nicira buy. Kranz said the VCE strategy made it clear where the firms partnered, and where they competed: “VCE is as strong as ever.”

So it was little surprise that when Brazier quizzed Kranz on the rise of Cisco’s consulting business and whether this was likely to make traditional partners uneasy, Kranz replied: “It’s nothing new. We’ve had consulting for a long time.”

So there you have it. Cisco isn't going to compete with any of its partners, or its channel, as it chases that $14.4tn revenue opportunity offered by the internet-of-everything-including-having-your-cake-and-eating-it. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
It's Big, it's Blue... it's simply FABLESS! IBM's chip-free future
Or why the reversal of globalisation ain't gonna 'appen
IBM storage revenues sink: 'We are disappointed,' says CEO
Time to put the storage biz up for sale?
'Hmm, why CAN'T I run a water pipe through that rack of media servers?'
Leaving Las Vegas for Armenia kludging and Dubai dune bashing
Microsoft and Dell’s cloud in a box: Instant Azure for the data centre
A less painful way to run Microsoft’s private cloud
Facebook slurps 'paste sites' for STOLEN passwords, sprinkles on hash and salt
Zuck's ad empire DOESN'T see details in plain text. Phew!
Windows 10: Forget Cloudobile, put Security and Privacy First
But - dammit - It would be insane to say 'don't collect, because NSA'
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.