Feeds

Ryanair boss Mike O'Leary hits Twitter: 'Nice pic. Phwoaaarr!'

Not quite as mouthy about baggage charges, refunds

Build a business case: developing custom apps

Ryanair boss Michael O'Leary took to Twitter yesterday in what was either the PR coup of the year or an unmitigated disaster, depending on how wily you reckon he is.

Ryanair boss Michael O'Leary

O'Leary tweets a picture of himself to kick things off...

O'Leary opened himself up to a torrent of abuse when he offered twits the opportunity to #GrillMOL on Twitter, leading to a rather lively exchange.

Staff seem to have forgotten to teach him that things you write on Twitter can be seen by the general public. He either did not get the potential repercussions of tweeting "Nice pic. Phwoaaarr! MOL" to the first questioner, a woman, or he simply didn't care.

Many people though it was somewhat offensive for a CEO to address a customer that way in the course of his professional life, but subsequent tweets indicated it wasn't exactly an isolated incident. After a flurry of responses like: "@Ryanair how is it appropriate for an airline CEO to be a sexist pig?", O'Leary responded: “Just found out what hashtags are. Learning on da job! Always compliment ladies pics”.

He went on to continue to tweet "Nice pic" to female questioners, along with such gems as:

As with most Twitter Q&As, customers took the opportunity to air their grievances with the budget airline to the man at the top, asking questions like: "If you were to do it all again, would you prefer to be an egotistical narcissist?" and "Were you born an arsehole or has it progressed throughout your life?".

However, O'Leary was not only unfazed by the abusive tweets, he seemed to actively enjoy them:

He also seemed savvy enough to avoid answering any real questions about things like baggage charges, refunds and the distance of Ryanair's chosen airports from the cities to which they purport to fly:

®

A new approach to endpoint data protection

More from The Register

next story
Amazon says Hachette should lower ebook prices, pay authors more
Oh yeah ... and a 30% cut for Amazon to seal the deal
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Nintend-OH NO! Sorry, Mario – your profits are in another castle
Red-hatted mascot, red-colored logo, red-stained finance books
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
Feel free to BONK on the TUBE, says Transport for London
Plus: Almost NOBODY uses pay-by-bonk on buses - Visa
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
prev story

Whitepapers

7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?