Feeds

Ryanair boss Mike O'Leary hits Twitter: 'Nice pic. Phwoaaarr!'

Not quite as mouthy about baggage charges, refunds

Build a business case: developing custom apps

Ryanair boss Michael O'Leary took to Twitter yesterday in what was either the PR coup of the year or an unmitigated disaster, depending on how wily you reckon he is.

Ryanair boss Michael O'Leary

O'Leary tweets a picture of himself to kick things off...

O'Leary opened himself up to a torrent of abuse when he offered twits the opportunity to #GrillMOL on Twitter, leading to a rather lively exchange.

Staff seem to have forgotten to teach him that things you write on Twitter can be seen by the general public. He either did not get the potential repercussions of tweeting "Nice pic. Phwoaaarr! MOL" to the first questioner, a woman, or he simply didn't care.

Many people though it was somewhat offensive for a CEO to address a customer that way in the course of his professional life, but subsequent tweets indicated it wasn't exactly an isolated incident. After a flurry of responses like: "@Ryanair how is it appropriate for an airline CEO to be a sexist pig?", O'Leary responded: “Just found out what hashtags are. Learning on da job! Always compliment ladies pics”.

He went on to continue to tweet "Nice pic" to female questioners, along with such gems as:

As with most Twitter Q&As, customers took the opportunity to air their grievances with the budget airline to the man at the top, asking questions like: "If you were to do it all again, would you prefer to be an egotistical narcissist?" and "Were you born an arsehole or has it progressed throughout your life?".

However, O'Leary was not only unfazed by the abusive tweets, he seemed to actively enjoy them:

He also seemed savvy enough to avoid answering any real questions about things like baggage charges, refunds and the distance of Ryanair's chosen airports from the cities to which they purport to fly:

®

Next gen security for virtualised datacentres

More from The Register

next story
Kate Bush: Don't make me HAVE CONTACT with your iPHONE
Can't face sea of wobbling fondle implements. What happened to lighters, eh?
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Online tat bazaar eBay coughs to YET ANOTHER outage
Web-based flea market struck dumb by size and scale of fail
Amazon takes swipe at PayPal, Square with card reader for mobes
Etailer plans to undercut rivals with low transaction fee offer
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
US regulators OK sale of IBM's x86 server biz to Lenovo
Now all that remains is for gov't offices to ban the boxes
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.