Feeds

Americans shift gaze to cheap(ish) iPhone 5c, rest of world slurps 5s bling

US can keep its colorful plastics mobes, sniffs planet

Secure remote control for conventional and virtual desktops

The latest sales data on Apple's iPhone 5c shows that US buyers are coming round to the cheaper handset, but the rest of the world is still giving it the cold shoulder and choosing the more expensive 5s model.

Market analysts Localytics has been tracking activations of the two handsets since their launch and the latest data shows that the ratio of 5s to 5c sales has dropped from 2.1 to 1.9 in the US market in the last week.

Global V US breakdown of iPhone 5C and 5S handsets

Does this make the US an 'emerging market'?

But as far as the rest of the world is concerned – and the 5c was billed as a cheaper handset for emerging markets – the 5s is still the way to go. In the same period the ratio of 5s to 5c activations is still a stubbornly high 2.3, down from 2.5 the previous week.

Localytics veep of marketing Bernd Leger told The Register that the $100 price difference between the phones doesn’t seem to have made that much of an impact. Sales of the 5s handset have been strong in all markets, but he suggested the rush of fanbois wanting the latest and greatest kit no matter what the price is now petering out and it's the 5c's turn to pick up sales.

"We'd expect the ration between the two to continue to decline," he said. "It probably won’t get to one to one but the ratio is falling."

Global tablet sales by model

Keep taking the tablets

Localytics has also been tracking the sales of Cupertino's fondleslabs and notes that the iPad mini is a small but respectable share of the iOS tablet market at 17 per cent. By comparison Google's similarly sized nexus 7 has 16 per cent of the Android market, with Samsung stealing the lion's share of sales.

This may change if, as is widely expected, Apple uses Tuesday's press conference to announce the launch of an iPad mini with a retina display, something many Apple fans have been asking for. That does depend on Apple having the supplies to sell the new mini in bulk, which is far from certain. ®

Beginner's guide to SSL certificates

More from The Register

next story
Xperia Z3: Crikey, Sony – ANOTHER flagship phondleslab?
The Fourth Amendment... and it IS better
Don't wait for that big iPad, order a NEXUS 9 instead, industry little bird says
Google said to debut next big slab, Android L ahead of Apple event
Microsoft to enter the STRUGGLE of the HUMAN WRIST
It's not just a thumb war, it's total digit war
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
A drone of one's own: Reg buyers' guide for UAV fanciers
Hardware: Check. Software: Huh? Licence: Licence...?
The Apple launch AS IT HAPPENED: Totally SERIOUS coverage, not for haters
Fandroids, Windows Phone fringe-oids – you wouldn't understand
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.