Feeds

BBC to spaff £18 MILLION of licence fee cash... on BIG DATA

Auntie wants to get even more aggressive online - she needs analytics and insights

Build a business case: developing custom apps

The Beeb is planing to chuck up to £18m worth of licence fee payers' cash at data analytics suppliers to work their dark arts at the corporation.

A tender for a three-year Next Generation Digital Analytics Services agreement appeared in the Official Journal of the European Union* at the weekend.

"The BBC is looking for a framework of suppliers to provide web and data analytics tools and services, and associated activities," the tender stated.

The framework will be split into two lots: the first is a single supplier lot for a core analytics platform designed to provide "insight" into web reporting, advanced predictive analytics and regulatory reporting requirements.

This is worth between £6.3m to £9.9m for the supplier that wins the only seat on the framework.

The second lot is a multi-supplier framework which covers enhanced reporting and analytics tools, worth between £5.5m and £7.92m. Up to 24 suppliers can make it onto this agreement.

Lot Two includes multivariate testing, multi attribute segmentation, models to drive algorithmic content recommendations, visualisation and social media analytics.

Anyone wanting to chance their luck should note the closing date for submissions is noon on 18 November.

Venerable analyst house TechMarketView described the deal as "eye-catching" because at up to £18m, the data analytics gig was a "medium-sized project" in a sector where "advanced analytics projects tend to be small or exploratory".

"We expect all the usual suspects will be interested in the analytics tender but will be insightful to see who they [the BBC] pull in from the specialist analytics vendor community. This is a valuable opportunity for the 'little guys'," said TMV's Angela Eager. ®

*All the tenders and contract awards by any organisation that receives public money (over a certain threshold) must be published here according to EU law.

The Essential Guide to IT Transformation

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.