Feeds

Anti-food startup Soylent pours sugar daddies' $1.5m into its gloopy mix

CEO: 'I certainly enjoy mortal food but I'm mostly living off Soylent'

Top three mobile application threats

Soylent, the geek-run startup that aims to defeat food by replacing all meals with a pint and a half of beige gloop, has slurped down $1.5m in filthy valley lucre.

The funding was announced on Monday and will give the controversial upstart the ability to do some hiring, perhaps fund a medical trial, and investigate the feasibility of doing an in-house manufacturing process.

"I certainly enjoy mortal food, but I'm mostly living off Soylent," the company's founder and inventor of the gloop chief Rob Rhinehart told El Reg on Monday. "Most of the time I just want something simple and easy but I still enjoy the recreational, fun aspects of food."

The company has been hugely controversial, with many detractors arguing its gloop is little more than a well-marketed protein-heavy slurry.

But the company's claims that Soylent works as a full meal replacement have been born out by numerous testers around the US, including this hack who spent a week subsisting off the stuff in June. (Diary available here, here, and here). We're still skeptical about the long-term health effects of an all-Soylent diet, especially about derriere-related deletions, but the slurry didn't kill us during our week with it.

"There are supplements on the market [such as Ensure] and all of them are designed very differently," Rhinehart told us. "Nothing has been designed to be a full meal."

The company is shipping the gunge to buyers within the US, but hopes to be able to ship to Europe and the UK "in the first half of 2014," he said.

VCs Andreessen Horowitz and Lerer Ventures ponied up to fund the company. We asked Rhinehart if he had anything to say to Soylent's numerous detractors. "This is something new and a lot of people are very uncomfortable," he said. ®

Top three mobile application threats

More from The Register

next story
Sorry London, Europe's top tech city is Munich
New 'Atlas of ICT Activity' finds innovation isn't happening at Silicon Roundabout
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
prev story

Whitepapers

Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.