Feeds

That's a lotta cats: 40% of YouTube vids are streamed to mobes

All well and good, but where's the revenue?

The Essential Guide to IT Transformation

40 per cent of YouTube streams are being delivered to mobile devices, to Google's delight – though this could seen as a failure to get beyond blink-and-you'll-miss-it cat videos into something more profitable.

The numbers came out during a Google earnings call late last week, which showed the Chocolate Factory beating estimates to turn in almost $14.9bn in revenue for the last three months.

The company also reported that YouTube's mobile users now account for 40 per cent of the traffic, to the voluble delight of recently-departed product manager Hunter Walk:

… tweeted the man who describes himself as "99% Humble", who humbly went on to claim the credit:

There's no denying that YouTube is popular on mobile devices, though we'd argue that much of that consumption isn't mobile. YouTube has become a popular jukebox for those who find Spotify's freemium offering too complicated – or expensive – so iPads around the world are potentially sitting in man caves playing music while appearing as mobile consumers of video.

When it's not operating as a free jukebox, YouTube's extensive portfolio of cat videos is unmatched and perfectly suited to consumption at the bus stop or train station, for genuine mobile consumption of video.

YouTube has aspirations beyond filling three minutes of boredom; it wants long form content to complete with Netflix and LoveFilm, but both its brand and experience work against that.

Having 40 per cent of your users mobile might vindicate the investment in mobile, but YouTube's paid channels are still the kind of thing which hovers above 200 on the Sky EPG and a long way from competing with the upstarts who've snatched the premium VoD market. ®

Build a business case: developing custom apps

More from The Register

next story
Scotland's BIG question: Will independence cost me my broadband?
They can take our lives, but they'll never take our SPECTRUM
Trying to sell your house? It'd better have KILLER mobile coverage
More NB than transport links to next-gen buyers - study
iWallet: No BONKING PLEASE, we're Apple
BLE-ding iPhones, not NFC bonkers, will drive trend - marketeers
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Speak your brains on SIGNAL-FREE mobile comms firm here
Is goTenna tech a goer? Time to grill CEO, CTO
NBN Co adds apartments to FTTP rollout
Commercial trial locations to go live in September
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.