Feeds

That's a lotta cats: 40% of YouTube vids are streamed to mobes

All well and good, but where's the revenue?

Choosing a cloud hosting partner with confidence

40 per cent of YouTube streams are being delivered to mobile devices, to Google's delight – though this could seen as a failure to get beyond blink-and-you'll-miss-it cat videos into something more profitable.

The numbers came out during a Google earnings call late last week, which showed the Chocolate Factory beating estimates to turn in almost $14.9bn in revenue for the last three months.

The company also reported that YouTube's mobile users now account for 40 per cent of the traffic, to the voluble delight of recently-departed product manager Hunter Walk:

… tweeted the man who describes himself as "99% Humble", who humbly went on to claim the credit:

There's no denying that YouTube is popular on mobile devices, though we'd argue that much of that consumption isn't mobile. YouTube has become a popular jukebox for those who find Spotify's freemium offering too complicated – or expensive – so iPads around the world are potentially sitting in man caves playing music while appearing as mobile consumers of video.

When it's not operating as a free jukebox, YouTube's extensive portfolio of cat videos is unmatched and perfectly suited to consumption at the bus stop or train station, for genuine mobile consumption of video.

YouTube has aspirations beyond filling three minutes of boredom; it wants long form content to complete with Netflix and LoveFilm, but both its brand and experience work against that.

Having 40 per cent of your users mobile might vindicate the investment in mobile, but YouTube's paid channels are still the kind of thing which hovers above 200 on the Sky EPG and a long way from competing with the upstarts who've snatched the premium VoD market. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Mighty Blighty broadbanders beg: Let us lay cable in BT's, er, ducts
Complain to Ofcom that telco has 'effective monopoly'
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
Broadband sellers in the UK are UP TO no good, says Which?
Speedy network claims only apply to 10% of customers
Yahoo! blames! MONSTER! email! OUTAGE! on! CUT! CABLE! bungle!
Weekend woe for BT as telco struggles to restore service
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Facebook, working on Facebook at Work, works on Facebook. At Work
You don't want your cat or drunk pics at the office
Soz, web devs: Google snatches its Wallet off the table
Killing off web service in 3 months... but app-happy bonkers are fine
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Go beyond APM with real-time IT operations analytics
How IT operations teams can harness the wealth of wire data already flowing through their environment for real-time operational intelligence.
Why CIOs should rethink endpoint data protection in the age of mobility
Assessing trends in data protection, specifically with respect to mobile devices, BYOD, and remote employees.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.