Feeds

That's a lotta cats: 40% of YouTube vids are streamed to mobes

All well and good, but where's the revenue?

Secure remote control for conventional and virtual desktops

40 per cent of YouTube streams are being delivered to mobile devices, to Google's delight – though this could seen as a failure to get beyond blink-and-you'll-miss-it cat videos into something more profitable.

The numbers came out during a Google earnings call late last week, which showed the Chocolate Factory beating estimates to turn in almost $14.9bn in revenue for the last three months.

The company also reported that YouTube's mobile users now account for 40 per cent of the traffic, to the voluble delight of recently-departed product manager Hunter Walk:

… tweeted the man who describes himself as "99% Humble", who humbly went on to claim the credit:

There's no denying that YouTube is popular on mobile devices, though we'd argue that much of that consumption isn't mobile. YouTube has become a popular jukebox for those who find Spotify's freemium offering too complicated – or expensive – so iPads around the world are potentially sitting in man caves playing music while appearing as mobile consumers of video.

When it's not operating as a free jukebox, YouTube's extensive portfolio of cat videos is unmatched and perfectly suited to consumption at the bus stop or train station, for genuine mobile consumption of video.

YouTube has aspirations beyond filling three minutes of boredom; it wants long form content to complete with Netflix and LoveFilm, but both its brand and experience work against that.

Having 40 per cent of your users mobile might vindicate the investment in mobile, but YouTube's paid channels are still the kind of thing which hovers above 200 on the Sky EPG and a long way from competing with the upstarts who've snatched the premium VoD market. ®

5 things you didn’t know about cloud backup

More from The Register

next story
UK fuzz want PINCODES on ALL mobile phones
Met Police calls for mandatory passwords on all new mobes
Canadian ISP Shaw falls over with 'routing' sickness
How sure are you of cloud computing now?
Don't call it throttling: Ericsson 'priority' tech gives users their own slice of spectrum
Actually it's a nifty trick - at least you'll pay for what you get
Three floats Jolla in Hong Kong: Says Sailfish is '3rd option'
Network throws hat into ring with Linux-powered handsets
Fifteen zero days found in hacker router comp romp
Four routers rooted in SOHOpelessly Broken challenge
New Sprint CEO says he will lower axe on staff – but prices come first
'Very disruptive' new rates to be revealed next week
PwC says US biz lagging in Internet of Things
Grass is greener in Asia, say the sensors
Ofcom sees RISE OF THE MACHINE-to-machine cell comms
Study spots 9% growth in IoT m2m mobile data connections
O2 vs Vodafone: Mobe firms grab for GCHQ, gov.uk security badge
No, the spooks love US best, say rival firms
Ancient pager tech SMS: It works, it's fab, but wow, get a load of that incoming SPAM
Networks' main issue: they don't know how it works, says expert
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.