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LG's 'Chromestation' trademark grab sparks Google tie-up speculation

Korean giant could clamber aboard the Chromewagon with 'Chromedesks' too

Internet Security Threat Report 2014

South Korea electronics giant LG could be set to launch new devices based on Google’s Chrome operating system after eagled-eyed industry watchers spotted the firm has begun registering several new trademarks in Australia.

Filings for “Chromedesk”, “Chromestation” and “Chromeone” have all been made by LG Electronics’ Korean HQ with a “lodgement date” of October 16, according to documents seen by the TM Watch blog.

The trademarks have apparently all be filed for so-called “Class 9” devices which include mobile phones, laptops, computers, tablets, portable hard drives, convertibles and monitors.

The trademarks have not been approved yet, although their status is already at “Taken For Examination”, indicating that LG could be trying to speed the process in time for a launch event.

TM Watch speculated this could be an October 24 Google Play event in New York.

LG told The Reg it doesn't comment "on anything that is simply market rumour". There’s also no remotely relevant information online as of yet associated with "Chromedesk", "Chromestation" or "Chromeone".

The firm, of course, has a pretty close existing relationship with Google, having worked together on the Nexus range of handsets and smart TV offering Google TV.

The word is that the LG-produced Nexus 5 will be available later this month and the device has already appeared “accidentally” on the Play Store.

As for Google Chrome, Korean giant Samsung as well as Acer and HP all currently produce Chromebooks, so it wouldn’t be a massive stretch to imagine LG wanting to get a piece of the action too. ®

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