Feeds

Rich in Philadelphia? Your new phone can be put in your hands TODAY

Verizon testing same-day delivery service for 'affluent millennials'

Secure remote control for conventional and virtual desktops

Lost your phone? Want it replaced in a hurry? If you live in Philadelphia, you can have a new one brought to your doorstep today if you buy it from Verizon Wireless.

In a flashback to the misguided excesses of the 1990s dot-com bubble, Verizon is following the lead of such e-tailers as Amazon, eBay, and Walmart by launching a pilot program for same-day delivery of phones and accessories.

For a shipping fee of $19.99, customers in the Philadelphia area who buy new phones via the Verizon online store can choose to have their handsets brought to their doors by 7pm the same day, provided they place their orders by 10am.

By comparison, priority overnight shipping costs just $14.99, which might lead one to wonder who would be so desperate for a new shiny that they'd pay the extra $5 to have it winged over by carrier pigeon. Verizon has an answer for that.

"The Boston Consulting Group in a recent study found that 'affluent millennials' – consumers aged 18-34 with six-digit incomes – are the most fertile target market for same-day delivery," Verizon marketing man Paul Macchia writes. "Their report concluded these young shoppers are 56 percent more likely than the average online consumer to opt for same-day delivery."

Your Reg hack hastens to note that a "central finding" of the same report was that "most consumers care more about low-cost merchandise and free delivery and returns than same-day delivery."

Why, then, Verizon would choose Philadelphia as its test market for same-day service – a city with a median household income of about $34,000 – is a bit of a head-scratcher.

But fear not. The carrier says it plans to extend the program to more well-heeled markets, including Dallas, New York City, Pittsburgh, and San Francisco, "in the near future."

"The same-day delivery initiative is part of the company's plan to take advantage of local inventory and proximity to enable shipments from company-operated communication stores," Verizon's Macchia says.

Or, in plain English, the phone the customer ordered is probably already sitting there in a Verizon retail store right up the road. If the customer is willing to pay $20 not to have to get up out of his chair, who is Verizon to complain? ®

Gartner critical capabilities for enterprise endpoint backup

More from The Register

next story
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
Shoot-em-up: Sony Online Entertainment hit by 'large scale DDoS attack'
Games disrupted as firm struggles to control network
BT customers face broadband and landline price hikes
Poor punters won't be affected, telecoms giant claims
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
EE: STILL Blighty's best mobe network, says 'Frappucino' Moore
Fresh round of network stats fisticuffs possibly on the cards here
US TV stations bowl sueball directly at FCC's spectrum mega-sale
Broadcasters upset about coverage and cost as they shift up and down the dials
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?