Feeds

McDonalds tells fatties to SUPERSIZE THEIR BRAINS

Fancy an ebook with your Big Mac?

Eight steps to building an HP BladeSystem

Fast food chains used to be criticised for packing their grub full of e-numbers, but now McDonalds has resorted to packaging its nosh alongside e-books in a bid to shrug off its unhealthy reputation.

Fatties who frequent the burger-flipping American outlets will be given the chance to get a book from British publisher Dorling Kindersley (DK)'s Amazing World Series, beginning with a tome entitled The World’s Greatest Cities.

All calorie-lovers need to do is use an app called McPlay to download an eBook or access the website HappyMeal.com from November 1 onwards.

Kids will also be offered the chance to learn about a new McRole model by reading The Goat Who Ate Everything, which is also available on McPlay. This inspirational tale of a goat who is never scared to say "supersize me" will also be given away in print to anyone who buys a Happy Meal, along with three other titles. Some 20 million copies of the four books will be made available.

“We’re excited to invite families to spend time together and celebrate the joy of reading through these fun and original Happy Meal Books,” said Ubong Ituen, vice president of marketing for McDonald’s USA. “This is the latest step in our ongoing efforts to enrich the lives of families, and part of a broader book strategy that will combine the fun of the Happy Meal, new partners and technology to inspire more family reading time.”

The other limited edition books set to be given away in print form with Happy Meals include Deana's Big Dreams, which details how the world's smallest dinosaur grew big and strong by eating the right food. The other titles are Ant, Can't, about a healthy-eating bodybuilder, and Doddi The Dodo Goes to Orlando which, you guessed it, is about a dodo who "eats right" and travels the world. Methinks the fast food chain doth protest too much.

Book charity Reading Is Fundamental are delighted with the give away.

“Books are essential for inspiring children to explore, dream, and achieve, yet far too many children do not have this basic resource,” said Reading is Fundamental CEO Carol Hampton Rasco. “To change this unfortunate reality, RIF is uniting with McDonald’s, a company that embraces the transformative power of books and is committed to helping families and communities thrive. Together, McDonald’s and RIF can truly help enrich kids’ lives through access to books and by putting the fun back into reading.” ®

Boost IT visibility and business value

More from The Register

next story
Motorist 'thought car had caught fire' as Adele track came on stereo
'FIRE' caption on dashboard prompts dunderheaded hard shoulder halt
Delaware pair nabbed for getting saucy atop Mexican eatery
Burrito meets soft taco in alleged rooftop romp outrage
Japanese artist cuffed for disseminating 3D ladyparts files
Printable genitalia fall foul of 'obscene material' laws
Carlos: Slim your working week to just three days of toil
'Midas World' vision suggests you retire later, watch more tellie and buy more stuff
Brit Rockall adventurer poised to quit islet
Occupation records broken, champagne corks popped
Apple: No, China. iPhone is NOT public enemy number 1
Beijing fears it could beam secrets back to America
Canuck reader threatens suicide over exact dimensions of SPAAAACE!
How many As? Reg hack's writing cops a shoeing
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.