Feeds

Privacy is still important to us, says upstart Onavo after Facebook gobble

Data-crushing biz grabbed for $150m+, hands Zuck first office in Israel

Bridging the IT gap between rising business demands and ageing tools

Facebook has acquired mobile analytics app maker Onavo, bagging its first office in Israel as part of the deal.

The gobbled upstart felt the need to insist that it "remains committed to privacy" when announcing the sale. Palo Alto-based Onavo revealed over the weekend that it had been bought by the social networking giant, but it didn't disclose details of the act. However, Israeli newspaper Calcalist claimed that Facebook spent up to $200m on the analytics firm.

The three-year-old biz - which makes apps for tracking mobile internet use and compressing downloading data - said its software would continue to be touted as a "standalone brand" by Facebook.

It also tracks app usage for developers, and reassured users that it "remains committed to the privacy of people who use our application".

It added that the Mark Zuckerberg-led social networking giant would be taking over Onavo's Tel-Aviv office and turning it into the first Facebook office in Israel.

"We’re excited to join [Facebook's] team, and hope to play a critical role in reaching one of Internet.org’s most significant goals – using data more efficiently, so that more people around the world can connect and share," Onavo co-founders Guy Rosen and Roi Tiger wrote in a blog post, referring to the social network's project to get the five billion folks currently offline onto the web. ®

The smart choice: opportunity from uncertainty

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Nadella: Apps must run on ALL WINDOWS – PCs, slabs and mobes
Phone egg, meet desktop chicken - your mother
White? Male? You work in tech? Let us guess ... Twitter? We KNEW it!
Grim diversity numbers dumped alongside Facebook earnings
Microsoft: We're making ONE TRUE WINDOWS to rule us all
Enterprise, Windows still power firm's shaky money-maker
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.