Feeds

Privacy is still important to us, says upstart Onavo after Facebook gobble

Data-crushing biz grabbed for $150m+, hands Zuck first office in Israel

The Power of One Infographic

Facebook has acquired mobile analytics app maker Onavo, bagging its first office in Israel as part of the deal.

The gobbled upstart felt the need to insist that it "remains committed to privacy" when announcing the sale. Palo Alto-based Onavo revealed over the weekend that it had been bought by the social networking giant, but it didn't disclose details of the act. However, Israeli newspaper Calcalist claimed that Facebook spent up to $200m on the analytics firm.

The three-year-old biz - which makes apps for tracking mobile internet use and compressing downloading data - said its software would continue to be touted as a "standalone brand" by Facebook.

It also tracks app usage for developers, and reassured users that it "remains committed to the privacy of people who use our application".

It added that the Mark Zuckerberg-led social networking giant would be taking over Onavo's Tel-Aviv office and turning it into the first Facebook office in Israel.

"We’re excited to join [Facebook's] team, and hope to play a critical role in reaching one of Internet.org’s most significant goals – using data more efficiently, so that more people around the world can connect and share," Onavo co-founders Guy Rosen and Roi Tiger wrote in a blog post, referring to the social network's project to get the five billion folks currently offline onto the web. ®

Mobile application security vulnerability report

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.