Feeds

Swap your old iPhone for a new one, Tim Cook tells British fanbois

US mobe exchange scheme coming to Blighty - reports

The Power of One Infographic

Apple is reportedly planning to export its US in-store iPhone exchange scheme to the UK and allow British fanbois to swap their old Jesus Phones for shiny new ones.

According to shadowy Cupertino sources quoted by rumour site 9to5Mac.com, Apple has begun training British staff in the difficult skills required to swap one phone for another.

If the report is true, Blighty will become the first country outside the US to offer the trade-in scheme.

Tim Cook is hoping to boost sales within Apple stores and hopes the exchange scheme will bring more fanbois into his shiny shops.

It is likely that BrightStar will handle the exchange programme in Britain, just at it oversaw the US scheme.

All fanbois will need to do if they are fed up of their mobe is bring it into an Apple store, where Cupertino's minions will check the condition of its screen and internal hardware, paying particular attention to any water damage. The value of the iPhone is then calculated and put onto a store card, allowing fanbois to spend their cash on whatever iTat they fancy.

An iPhone 5 is worth about $253 (about £158), 9to5Mac have estimated. However, a quick look at Carphone Warehouse's website reveals what appears to be better trade-in deals for fashion-conscious fanbois desperate to get their hands on the latest model.

Fanbois can pass on their old iPhone 4S to the company for £152, just a few quid less than Apple's price in the US for the more recent iPhone 5. Although Carphone Warehouse's price for the iPhone 5 is not listed, it is likely to be slightly higher than Apple's valuation. ®

Top three mobile application threats

More from The Register

next story
NEW Raspberry Pi B+, NOW with - count them - FOUR USB ports
Composite vid socket binned as GPIO sprouts new pins
Child diagnosed as allergic to iPad
Apple's fondleslab is the tablet dermatitis sufferers won't want to take
Microsoft takes on Chromebook with low-cost Windows laptops
Redmond's chief salesman: We're taking 'hard' decisions
For Lenovo US, 8-inch Windows tablets are DEAD – long live 8-inch Windows tablets
Reports it's killing off smaller slabs are greatly exaggerated
Seventh-gen SPARC silicon will accelerate Oracle databases
Uncle Larry's mutually-optimised stack to become clearer in August
EU dons gloves, pokes Google's deals with Android mobe makers
El Reg cops a squint at investigatory letters
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Mobile application security vulnerability report
The alarming realities regarding the sheer number of applications vulnerable to attack, and the most common and easily addressable vulnerability errors.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.