Feeds

Microsoft wants to 'move beyond' the Cookie Monster

After all, people are getting wise to deleting those

Secure remote control for conventional and virtual desktops

Microsoft has confirmed a report that it is looking into replacing cookies, which underpin the global online advertising business, with its own technology that would store all that valuable user information on Redmond's own servers.

Sources within the company told AdAge that Redmond is in the early stages of developing a replacement technology which acts as a device identifier and stores similar data to cookies, but within Microsoft's ecosystem and linked in with Internet Explorer and Bing.

Redmond's cookie replacement system would store all that information on Redmond's servers by default, although the company may share it with third parties.

This would give Microsoft a lot of power with advertisers, but also a lot of responsibility for maintaining customer privacy – and the company's involvement in PRISM means the NSA would also be able to take a trawl through the data.

"Microsoft believes going beyond the cookie is important. Our priority will be to find ways to do this that respect the interests of consumers. We have nothing further to share," a spokeswoman told El Reg in an email.

Microsoft isn't alone in looking to change the current cookie system and bring in new technology that eliminates the need to share this valuable data with third parties who aren’t willing to pay. Google and Amazon are both reportedly working on their own cookie systems, no doubt for the same reasons.

But having the internet big boys hoarding all that data for themselves isn't going to fly with the businesses who rely on it now. Expect squeals of protest and heavy political lobbying if such a system is instituted without taking their needs into account. ®

The essential guide to IT transformation

More from The Register

next story
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Premier League wants to PURGE ALL FOOTIE GIFs from social media
Not paying Murdoch? You're gonna get a right LEGALLING - thanks to automated software
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Ballmer quits Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Online tat bazaar eBay coughs to YET ANOTHER outage
Web-based flea market struck dumb by size and scale of fail
Kate Bush: Don't make me HAVE CONTACT with your iPHONE
Can't face sea of wobbling fondle implements. What happened to lighters, eh?
Amazon takes swipe at PayPal, Square with card reader for mobes
Etailer plans to undercut rivals with low transaction fee offer
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.