Feeds

Google: Now your mom will try to sell you toilet paper

Custom ads will feature your (unpaid) friends and family

The Essential Guide to IT Transformation

Google has changed its privacy policy so it can scrape user data and turn it into "social" adverts.

The change was announced by the company on Friday and sees Google follow Facebook in trying to make money out of the social relationships between its hundreds of millions of users by having them advertise to one another.

The new system will kick in on November 11, at which point the company will be able to show "Shared Endorsements" across Google's own properties, along with the two million sites within its display advertising network.

Next time you go and visit an electronics site, for instance, you might find the face of a friend staring at you from a banner advertising a film he recently liked on Google Play and which Google's robo-army thinks you'll want to watch.

It sounds about as enticing as going to a pub with your pals to discover all they want to talk about is the products they have bought since you last saw them.

Another example of how the adverts may work is "if you search for "Italian restaurants," you might see an ad for a nearby restaurant along with your friend's favorable review. Or, in Google Play, you might see that "another friend has +1’d a new song or album," the company wrote.

Google_shared_endorsements

Like normal adverts, but more obnoxious

By harvesting user information, Google hopes to create successful adverts that people find more engaging than the typical humdrum e-ads that blight the internet (sorry, we have to make living somehow – Ed).

"We want to give you – and your friends and connections – the most useful information," the company wrote in a post announcing the change. "So your friends, family and others may see your Profile name and photo, and content like the reviews you share or the ads you +1'd."

Google will give people ways to opt-out of the service through a "Shared Endorsements" setting on Google+, and those under the age of 18 are automatically excluded, the company said.

Google's rival Facebook has been doing social and contextual advertising for several years, but Zuck & Co don't give their cattle users a chance to opt out of being harvested. ®

Build a business case: developing custom apps

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Amazon says Hachette should lower ebook prices, pay authors more
Oh yeah ... and a 30% cut for Amazon to seal the deal
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
Feel free to BONK on the TUBE, says Transport for London
Plus: Almost NOBODY uses pay-by-bonk on buses - Visa
Nintend-OH NO! Sorry, Mario – your profits are in another castle
Red-hatted mascot, red-colored logo, red-stained finance books
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.