Feeds

Google: Now your mom will try to sell you toilet paper

Custom ads will feature your (unpaid) friends and family

Security for virtualized datacentres

Google has changed its privacy policy so it can scrape user data and turn it into "social" adverts.

The change was announced by the company on Friday and sees Google follow Facebook in trying to make money out of the social relationships between its hundreds of millions of users by having them advertise to one another.

The new system will kick in on November 11, at which point the company will be able to show "Shared Endorsements" across Google's own properties, along with the two million sites within its display advertising network.

Next time you go and visit an electronics site, for instance, you might find the face of a friend staring at you from a banner advertising a film he recently liked on Google Play and which Google's robo-army thinks you'll want to watch.

It sounds about as enticing as going to a pub with your pals to discover all they want to talk about is the products they have bought since you last saw them.

Another example of how the adverts may work is "if you search for "Italian restaurants," you might see an ad for a nearby restaurant along with your friend's favorable review. Or, in Google Play, you might see that "another friend has +1’d a new song or album," the company wrote.

Google_shared_endorsements

Like normal adverts, but more obnoxious

By harvesting user information, Google hopes to create successful adverts that people find more engaging than the typical humdrum e-ads that blight the internet (sorry, we have to make living somehow – Ed).

"We want to give you – and your friends and connections – the most useful information," the company wrote in a post announcing the change. "So your friends, family and others may see your Profile name and photo, and content like the reviews you share or the ads you +1'd."

Google will give people ways to opt-out of the service through a "Shared Endorsements" setting on Google+, and those under the age of 18 are automatically excluded, the company said.

Google's rival Facebook has been doing social and contextual advertising for several years, but Zuck & Co don't give their cattle users a chance to opt out of being harvested. ®

Reducing the cost and complexity of web vulnerability management

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
JINGS! Microsoft Bing called Scots indyref RIGHT!
Redmond sporran metrics get one in the ten ring
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Murdoch to Europe: Inflict MORE PAIN on Google, please
'Platform for piracy' must be punished, or it'll kill us in FIVE YEARS
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
Sony says year's losses will be FOUR TIMES DEEPER than thought
Losses of more than $2 BILLION loom over troubled Japanese corp
Show us your Five-Eyes SECRETS says Privacy International
Refusal to disclose GCHQ canteen menus and prices triggers Euro Human Rights Court action
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Protecting users from Firesheep and other Sidejacking attacks with SSL
Discussing the vulnerabilities inherent in Wi-Fi networks, and how using TLS/SSL for your entire site will assure security.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.