Feeds

HP: Classic storage? Nah. They'll eat glommed store+serve gloop in '14

And what the heck happened to Memristor?

Internet Security Threat Report 2014

At its San Francisco analyst day event, HP CEO Meg Whitman laid out the main points of the tech giant's storage strategy – and it looks like "traditional" storage is no longer a priority.

The 3PAR product line is HP's now largest storage contributor, according to Stifel Nicolaus analyst Aaron Rakers.

The EVP and GM for HP's Enterprise Group, Bill Veghte, said that storage revenues are expected to increase at a 2-3 per cent 2013-2016 CAGR (Compound Annual Growth Rate) from a calendar 2013 base revenue total addressable market of approximately $36 billion. That's a pretty slow rate of growth.

Veghte said HP was concentrating on growing what it calls converged storage while keeping the traditional storage products stable. Converged storage revenues - mostly 3PAR - should become bigger than traditional storage revenues in 2014.

For 3PAR the focus is now more on winning new customers than converting the EVA base. Rakers quotes Gartner numbers showing 3PAR products accounted for 46 per cent of HP's storage revenues in the second 2013 quarter, growing at 115 per cent year-on-year.

The traditional dual-controller EVA products represented just 8 per cent of HP's storage revenues in the quarter, with revenues declining 60 per cent in the third quarter from a year ago.

He said converged storage system revenues were $333 million in the third quarter, 37 per cent more than a year ago, with traditional storage revenues being $500, a fall of 26 per cent year-on-year.

An observation; StoreServ branding for 3PAR is not even being used by HP execs whereas other StoreSomething brandi is - StoreOnce and StoreAll for example.

One thing that was not mentioned at the analysts' day was Memristor technology, the all-singing/all-dancing flash replacement. A Memristor product was coming in summer 2013, HP said in October 2011. In July 2012 that was pushed back with technically viable kit ready by the end of 2013 at the earliest.

PInk Floyd Dark Side album cover

Dark Side of the Moon

Now Memristor tech is simply not featuring in HP exec pitches, while Moonshot servers are all over the place. El Reg's storage desk reckons the Memristor initiative is on the dark side of the HP moon. ®

Beginner's guide to SSL certificates

More from The Register

next story
Docker's app containers are coming to Windows Server, says Microsoft
MS chases app deployment speeds already enjoyed by Linux devs
'Hmm, why CAN'T I run a water pipe through that rack of media servers?'
Leaving Las Vegas for Armenia kludging and Dubai dune bashing
'Urika': Cray unveils new 1,500-core big data crunching monster
6TB of DRAM, 38TB of SSD flash and 120TB of disk storage
Facebook slurps 'paste sites' for STOLEN passwords, sprinkles on hash and salt
Zuck's ad empire DOESN'T see details in plain text. Phew!
SDI wars: WTF is software defined infrastructure?
This time we play for ALL the marbles
Windows 10: Forget Cloudobile, put Security and Privacy First
But - dammit - It would be insane to say 'don't collect, because NSA'
Oracle hires former SAP exec for cloudy push
'We know Larry said cloud was gibberish, and insane, and idiotic, but...'
Symantec backs out of Backup Exec: Plans to can appliance in Jan
Will still provide support to existing customers
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.