Feeds

HP offers enterprise fatness to small biz bods in bulked-up sales push

MSA 2040 'first entry array' with 12gig SAS, 16gig FC, says firm

Maximizing your infrastructure through virtualization

HP's latest MSA 2040 array is one of those cases where midrange enterprise array features have trickled down to an SMB-class product, the MSA being HP's entry-level drive array range.

Meg Whitman's company is also boosting its channel programmes to get resellers selling faster to small and medium-sized businesses.

In detail the dual-controller MSA 2040 array features:

  • 16Gbit/s Fibre Channel, 12Gbit/s SAS and 10Gbit/s iSCSI host connectivity
  • Converged SAN controllers supporting 8Gbit/s and 16Gbit/s Fibre Channel and/or 1GbitE/10GbitE iSCSI
  • Data-in-place upgrade to the new controllers for existing MSA customers
  • Swappable SFP transceivers
  • 4-port direct-connect 6/12Gbit/s SAS controllers - no need for separate switch
  • 4GB cache per controller
  • RAID engine
  • Asynchronous local and remote snapshot services
  • Volume copy service
  • controller failover
  • Up to 288TB capacity
MSA2040

HP MSA2040

HP says the MSA2040 is the first entry-class array to feature 12gig SAS, 16gigFC and 10gig iSCSI support and its SAN bandwidth supports up to 92,000 IOPS from the disk subsystem - "disk" being either the spinning rust kind or solid state.

The MSA 2040 can be managed through the Server Manager interface in Microsoft Server 2012 environments, and has System Center Operations Manager (SCOM) and System Center Virtual Machine Manager (SCVMM) integration.

For VMware users the array can be managed through HP's Insight Control Storage Module for VMware vCenter Server.

El Reg's storage desk believes this is an OEM'd Dot Hill array – Dot Hill has just announced its "Gallium" ninth generation SAN array and says a Tier 1 OEM is shipping it. The RAID engine is ASIC-based – it used FPGA hardware previously. The host connectivity flexibility comes from its use of QLogic’s FlexSuite dual-personality adapter technology – Fibre Channel and iSCSI from one adapter. The 12gig SAS capability uses LSI technology.

HP says the MSA product line is its most popular entry-level SAN array with more than 400,000 sold, and it wants to sell a whole lot more, hence channel programme changes.

Channel changes

HP has enhanced its Just Right IT scheme and the two main components to this are NetworkIT and Simply StoreIT.

NetworkIT provides solution guides and blueprints for "business-grade wireless networks, unified communications and collaboration, and secure, unified access and infrastructure."

Programme components include "co-branded lead-generation assets, training, guides and materials … resources and incentives." A first offering in the programme is a Wireless Network Solution which includes, according to HP themselves:

  • HP Intelligent Management Center (IMC), a standards-based single-pane-of-glass management system supporting more than 6,000 devices from more than 220 vendors
  • HP Lifetime Warranty 2.0, which provides 24/7 phone support for three years, eliminates hidden costs, lowers upfront and ongoing support expenses and reduces investment in additional add-on service enhancements
  • Up to 400 per cent improved stack failover time.

Simply StoreIT is geared to sell storage products like the latest MSA 2040 and includes:

  • "Templates that reduce configuration time by 89 percent through the elimination of errors and speeding the process of designing complete solutions."
  • Visual aid reference configuration and solution-block blueprints
  • Technical briefs detailing scenarios that map IT and business benefits to each customer’s specific needs within budget

HP says the programme enhancements increase reseller compensation and "shorten time-to-revenue."

Other pieces of the Just Right IT initiative are HP Small Business Solutions – networking, server and storage bundles – and HP Secure Access and Continuity Solutions.

MSA 2040 Converged SAN Controller configurations capable of supporting Fibre Channel and/or iSCSI traffic begin at $11,070, while 6/12Gb SAS configurations begin at $10.970. The product is available now and you can get a datasheet here (pdf). ®

The Power of One eBook: Top reasons to choose HP BladeSystem

More from The Register

next story
Sysadmin Day 2014: Quick, there's still time to get the beers in
He walked over the broken glass, killed the thugs... and er... reconnected the cables*
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
SHOCK and AWS: The fall of Amazon's deflationary cloud
Just as Jeff Bezos did to books and CDs, Amazon's rivals are now doing to it
BlackBerry: Toss the server, mate... BES is in the CLOUD now
BlackBerry Enterprise Services takes aim at SMEs - but there's a catch
The triumph of VVOL: Everyone's jumping into bed with VMware
'Bandwagon'? Yes, we're on it and so what, say big dogs
Carbon tax repeal won't see data centre operators cut prices
Rackspace says electricity isn't a major cost, Equinix promises 'no levy'
Disaster Recovery upstart joins DR 'as a service' gang
Quorum joins the aaS crowd with DRaaS offering
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.