Feeds

Yo, mall rats: Facebook and Cisco in Wi-Fi hookup to track your retail, social life

Swap your data for free wireless, be our ads ... bitch

Intelligent flash storage arrays

Facebook just got into the consensual Wi-Fi data-pumping game after it inked a deal with networking giant Cisco that will allow businesses to better target people's shopping and social habits.

The free content ad network will play swapsies with its users by getting them to agree to hand over their "customer preferences and demographics" in exchange for access to a "free" wireless network on their mobile devices while, for example, buying goods in stores.

Cisco described the data-mining strategy as a "connected mobile experience" (CMX) for customers who access Facebook Wi-Fi, which is being tested in shops, hotel, restaurants and other public areas around the world apparently.

It added:

This solution, coined CMX for Facebook Wi-Fi, helps improve the consumer experience, provides a quick and simple way for consumers to access Wi-Fi by checking in on Facebook, and gives businesses more opportunities to connect with their customers.

CMX for Facebook Wi-Fi also provides businesses with more likes and check-ins for their Facebook Page, increasing the demographic data on their customers, so they can better serve them.

The system will prompt consumers to allow Facebook to share their data with third parties with the information – such as age, gender and geo-location – being "aggregated anonymously", Cisco claimed.

The company, which did not disclose financial terms of the deal it had struck with the Mark Zuckerberg-run outfit, said the Wi-Fi network would allow businesses to have a better insight into their customers, which in turn will help them do a better job with targeted ads.

"Driving more check-ins through Facebook Wi-Fi will also increase a business's brand exposure, by increasing the number of stories generated about them, and will make businesses more discoverable in Facebook's Graph Search," added Cisco.

At the launch of Facebook's Graph Search earlier this year, Zuck was careful not to immediately plaster it in ad goo. But it's clear now that – just like Google's search engine being married to its faltering social network Google+ – Facebook is finally stepping into the big league with its push to make ever more money from advertisers.

Earlier this week, Facebook said it was making the network more searchable than it has ever been, after it confirmed that it was in the process of allowing users to dig much deeper into a "friend's" past posts. ®

Security for virtualized datacentres

More from The Register

next story
TEEN RAMPAGE: Kids in iPhone 6 'Will it bend' YouTube 'prank'
iPhones bent in Norwich? As if the place wasn't weird enough
Consumers agree to give up first-born child for free Wi-Fi – survey
This Herod network's ace – but crap reception in bullrushes
Crouching tiger, FAST ASLEEP dragon: Smugglers can't shift iPhone 6s
China's grey market reports 'sluggish' sales of Apple mobe
Sea-Me-We 5 construction starts
New sub cable to go live 2016
New EU digi-commish struggles with concepts of net neutrality
Oettinger all about the infrastructure – but not big on substance
EE coughs to BROKEN data usage metrics BLUNDER that short-changes customers
Carrier apologises for 'inflated' measurements cockup
Comcast: Help, help, FCC. Netflix and pals are EXTORTIONISTS
The others guys are being mean so therefore ... monopoly all good, yeah?
Surprise: if you work from home you need the Internet
Buffer-rage sends Aussies out to experience road rage
prev story

Whitepapers

A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.