Feeds

Nielsen-Twitter axis, Facebook to brief TV lords on what online gobshites think of telly

Noisiest common denominator

Security for virtualized datacentres

Facebook has started reporting the chatter behind TV shows to the networks broadcasting them as it searches for new ways to monetise its free content ad network.

The reports, which the Wall Street Journal tells us will be sent to the networks weekly, tell the broadcasters how many times each show was mentioned in both private and public conversations, and how many times those conversations were "liked" or commented on.

The idea is to provide information about how engaging programs were, rather than how many people watched them. While the four big US stations (ABC, NBC, Fox and CBS) will get the data for free it will also be shared with some "select partners" – and one can be sure that if it proves of value then Zuck and Co will start charging for it.

Twitter, meanwhile, is working with ratings stalwart Nielsen to release an analysis of TV engagement, as measured by those tweeting their spittle-flecked outrage at the gogglebox, combined with traditional viewing figures.

Facebook is less open, as by default posts are shared between "friends". Individual conversations won't be passed on – only raw numbers based on keyword searching – but that should still be of interest to the networks.

Social networks still only represent a minority view. Crucially, though, it's a vocal one and TV companies often grasp at any insight into the viewers with whom they have so little contact. The self-important few who graciously take the time to share their opinions with the world could easily be taken to represent the majority and dictate the future of TV – which is, frankly, something of a terrifying thought. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Apple CEO Tim Cook: TV is TERRIBLE and stuck in the 1970s
The iKing thinks telly is far too fiddly and ugly – basically, iTunes
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Israeli spies rebel over mass-snooping on innocent Palestinians
'Disciplinary treatment will be sharp and clear' vow spy-chiefs
Huawei ditches new Windows Phone mobe plans, blames poor sales
Giganto mobe firm slams door shut on Microsoft. OH DEAR
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
Show us your Five-Eyes SECRETS says Privacy International
Refusal to disclose GCHQ canteen menus and prices triggers Euro Human Rights Court action
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.