Feeds

Facebook allows full personal data ransack with Graph Search

Posts, updates, the lot. Our ad sales will boom. Mwu-ha-haaaa ... bitch

High performance access to file storage

Stalkers and advertisers will be pleased to know that Facebook is now more searchable than it has ever been, after the social network confirmed that it was in the process of allowing users to dig much deeper into a "friend's" past posts on the free content ad network.

The Mark Zuckerberg-run company has been chasing larger ad bucks in a move to cheer investors on Wall Street. And in recent months, the strategy has started to pay off.

Facebook unzipped its Graph Search feature at the start of this year. It came with limited functions at the time, but the system was Zuck's first clear signal to advertisers that he was finally getting serious about search and - by extension - advertising, from which the billionaire derives around 85 per cent of his company's revenues.

Significantly, while Facebook has a close working relationship with Microsoft, it had enough foresight to recognise that its search feature needed to be completely autonomous within the Menlo Park silo.

MS still powers external search requests for Facebookers. But the juicy stuff locked inside the network is controlled completely by Zuck's engineers.

Facebook said of Graph Search on Monday:

Now you will be able to search for status updates, photo captions, check-ins and comments to find things shared with you.

But it was keen to add that a user's privacy would not be violated on the network.

As with other things in Graph Search, you can only see content that has been shared with you, including posts shared publicly by people you are not friends with.

Fears about perverts using Graph Search to prey on teenagers on the network were raised earlier this year. Facebook was forced to say that controls would be in place to protect young people. But the system is flawed, because it relies on kids and adults to be honest about their age when signing up to Facebook - which is not robustly policed by the company.

The new function is slowly being rolled out to a small number of users for now. As Google and Twitter, the latter of which is prepping for its IPO, understand only too well, watching in near real-time which searches are popular on those services is key to satisfying hungry admen. ®

High performance access to file storage

More from The Register

next story
Parent gabfest Mumsnet hit by SSL bug: My heart bleeds, grins hacker
Natter-board tells middle-class Britain to purée its passwords
Samsung Galaxy S5 fingerprint scanner hacked in just 4 DAYS
Sammy's newbie cooked slower than iPhone, also costs more to build
Obama allows NSA to exploit 0-days: report
If the spooks say they need it, they get it
Web data BLEEDOUT: Users to feel the pain as Heartbleed bug revealed
Vendors and ISPs have work to do updating firmware - if it's possible to fix this
Snowden-inspired crypto-email service Lavaboom launches
German service pays tribute to Lavabit
One year on: diplomatic fail as Chinese APT gangs get back to work
Mandiant says past 12 months shows Beijing won't call off its hackers
Call of Duty 'fragged using OpenSSL's Heartbleed exploit'
So it begins ... or maybe not, says one analyst
NSA denies it knew about and USED Heartbleed encryption flaw for TWO YEARS
Agency forgets it exists to protect communications, not just spy on them
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
HP ArcSight ESM solution helps Finansbank
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.