Feeds

AT&T takes on Google fiber, fixin' to give Texans GIGABIT GUNS

1Gbps, to a few people, some of the time

Providing a secure and efficient Helpdesk

America's dominant telco will take on Google in fitting 1Gb/sec broadband in Austin, Texas, engaging in a numbers battle which will delight a few while doing nothing for the majority.

The "GigaPower" service will only stretch to around one per cent of Austin homes, but enables AT&T to match Google's boast of 1Gb/sec broadband which the Chocolate Factory is already selling in Kansas and will soon also be available to a selected subsection of Austin residents.

Austin, get ready to binge-watch television and download shows in seconds, wipe out your online gaming opponents before they see you coming, and communicate with business associates through a high quality video conference call...

... the breathless press release from AT&T reads.

Downloading an HD movie in "less than two minutes" won't help one watch it faster, and wiping out one's opponents has more to do with latency (and skill!) than connection speed, while high-quality video calling hardly needs 1Gb/sec, but advertising does and having a bigger number than the competition matters much more than reaching beyond the richest neighbourhoods.

The neighbourhoods are invited to nominate themselves, but they might wish to pause for a moment as AT&T isn't saying how much the service will cost. Google is charging $70 a month in Kansas, but Google is an advertising giant which doesn't have to make money on the infrastructure – not for a while at least.

Google is also, effectively, a green-field deployment which makes it much more expensive but means it offers everyone the same level of service. AT&T, on the other hand, will be tapping into its existing infrastructure. Not everyone will be able to attain that headline speed, of course. ®

New hybrid storage solutions

More from The Register

next story
Brit telcos warn Scots that voting Yes could lead to HEFTY bills
BT and Co: Independence vote likely to mean 'increased costs'
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Turnbull: NBN won't turn your town into Silicon Valley
'People have been brainwashed to believe that their world will be changed forever if they get FTTP'
Blockbuster book lays out the first 20 years of the Smartphone Wars
Symbian's David Wood bares all. Not for the faint hearted
Bonking with Apple has POUNDED mobe operators' wallets
... into submission. Weve squeals, ditches payment plans
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.