Feeds

Facebook sharpens ad-shifting tool: Soon users will eat creepily SPECIFIC ad-gloop

Just an algorithm tweak and you're all mine ... bitch

Boost IT visibility and business value

Facebook is refining its algorithm to better serve up tailored advertising to its userbase in yet another move to satisfy its actual customers: advertisers.

In recent months the Mark Zuckerberg-run company has made a number of strategic tweaks to its free content ad network – a move which has helped drive Facebook's stock to its highest price on Wall Street since its inglorious market debut in May 2012.

Facebook is injecting more and more ad goo into its service, while attempting to limit the damage of more intrusion to its users.

The result? A blog post penned by the firm's engineering manager Hong Ge who told Facebookers that "more relevant ads" would start to appear in their News Feed.

He added that they should be pleased about the fact that meaningless ads will disappear from view.

When deciding which ad to show to which groups of people, we are placing more emphasis on feedback we receive from people about ads, including how often people report or hide an ad.

That means people should see ads that are increasingly relevant to them, and fewer ads that they might not be interested in.

For marketers, this means we are showing ads to the people who might want to see them the most. For example, if someone always hides ads for electronics, we will reduce the number of those types of ads that we show to them.

Advertisers will start to notice "some variation in the distribution of their ads in the coming weeks," Hong said.

They ought to be pleased, however, as Facebook is now being more precise than ever before about targeting ads at the huge personal data trove it holds on more than 1 billion people around the globe.

Shares in Facebook are now at their highest point since the company's flotation on the Nasdaq last year. They are currently trading at just above $51 as copper-haired billionaire Zuck sucks ever harder on the big ads cash pool generated by the millions of user bods who seem only too happy to "Share". ®

Boost IT visibility and business value

More from The Register

next story
Trying to sell your house? It'd better have KILLER mobile coverage
More NB than transport links to next-gen buyers - study
iWallet: No BONKING PLEASE, we're Apple
BLE-ding iPhones, not NFC bonkers, will drive trend - marketeers
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Scotland's BIG question: Will independence cost me my broadband?
They can take our lives, but they'll never take our SPECTRUM
NBN Co adds apartments to FTTP rollout
Commercial trial locations to go live in September
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
Speak your brains on SIGNAL-FREE mobile comms
Readers chat to the pair who flog the tech
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.