Feeds

Facebook sharpens ad-shifting tool: Soon users will eat creepily SPECIFIC ad-gloop

Just an algorithm tweak and you're all mine ... bitch

3 Big data security analytics techniques

Facebook is refining its algorithm to better serve up tailored advertising to its userbase in yet another move to satisfy its actual customers: advertisers.

In recent months the Mark Zuckerberg-run company has made a number of strategic tweaks to its free content ad network – a move which has helped drive Facebook's stock to its highest price on Wall Street since its inglorious market debut in May 2012.

Facebook is injecting more and more ad goo into its service, while attempting to limit the damage of more intrusion to its users.

The result? A blog post penned by the firm's engineering manager Hong Ge who told Facebookers that "more relevant ads" would start to appear in their News Feed.

He added that they should be pleased about the fact that meaningless ads will disappear from view.

When deciding which ad to show to which groups of people, we are placing more emphasis on feedback we receive from people about ads, including how often people report or hide an ad.

That means people should see ads that are increasingly relevant to them, and fewer ads that they might not be interested in.

For marketers, this means we are showing ads to the people who might want to see them the most. For example, if someone always hides ads for electronics, we will reduce the number of those types of ads that we show to them.

Advertisers will start to notice "some variation in the distribution of their ads in the coming weeks," Hong said.

They ought to be pleased, however, as Facebook is now being more precise than ever before about targeting ads at the huge personal data trove it holds on more than 1 billion people around the globe.

Shares in Facebook are now at their highest point since the company's flotation on the Nasdaq last year. They are currently trading at just above $51 as copper-haired billionaire Zuck sucks ever harder on the big ads cash pool generated by the millions of user bods who seem only too happy to "Share". ®

3 Big data security analytics techniques

More from The Register

next story
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
Broadband Secretary of SHEEP sensationally quits Cabinet
Maria Miller finally resigns over expenses row
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
EE dismisses DATA-BURNING glitch with Orange Mail app
Bug quietly slurps PAYG credit - yet EE denies it exists
Like Google, Comcast might roll its own mobile voice network
Says anything's possible if regulators approve merger with Time Warner
Turnbull leaves Australia's broadband blackspots in the dark
New Statement of Expectations to NBN Co offers get-out clauses for blackspot builds
Facebook claims 100 MEEELLION active users in India
Who needs China when you've got the next billion in your sights?
Facebook splats in-app chat, whacks brats into crack yakety-yak app
Jibber-jabbering addicts turfed out just as Zuck warned
prev story

Whitepapers

Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.