Feeds

'200 million' fanbois using iOS 7 just a week after release - study

Plus: Most US iDevice users are drinking Cupertino's latest Koolaid

The Essential Guide to IT Transformation

Half of all American iOS users have now updated to the latest operating system, analysts have claimed, while Apple itself reckons 200 million devices worldwide are now running iOS 7.

Just a week after the release of iOS 7, eggheads from Chitika Insights found that 52 per cent of web traffic generated by Apple mobile devices came from people using the latest software.

This adoption rate is roughly the same as that of iOS 6, which was downloaded and installed by half of iOS users within a fortnight of its launch according to Chitika's figures.

Cupertino made iOS 7 available to the world on 18 September and demand for it was so great that the fruity firm's servers reportedly began creaking under the weight of requests, causing download speeds to slow to a crawl.

Meanwhile, Apple itself would have you believe there are now 200 million devices running iOS7, with Tim Cook claiming nine million iPhone 5Ss and 5Cs were sold in the three days after the blingy iDevices' launch.

To reach its 52 per cent adoption figure, Chitika Insights analysed a sample of “millions” of North American iOS-based online ad impressions (the beancounters didn't disclose precisely how many millions were involved) to discover how many devices were using iOS 7.

The firm said: "Following iOS 7’s public release the afternoon of September 18th, adoption levels soared despite high loads on Apple’s servers. About 24 hours following the start of the public rollout, adoption reached levels above 18 per cent.

“For some competitive comparison,” Chitika's canned statement continued, “Google reports that as of September 4th, 2013, adoption of Android Jelly Bean, which was released in July 2012, comprises about 45% of the Android ecosystem. Judging by past trends, it’s likely that iOS 7 will surpass that mark very soon." ®

The Essential Guide to IT Transformation

More from The Register

next story
NO MORE ALL CAPS and other pleasures of Visual Studio 14
Unpicking a packed preview that breaks down ASP.NET
KDE releases ice-cream coloured Plasma 5 just in time for summer
Melty but refreshing - popular rival to Mint's Cinnamon's still a work in progress
Leaked Windows Phone 8.1 Update specs tease details of Nokia's next mobes
New screen sizes, dual SIMs, voice over LTE, and more
Secure microkernel that uses maths to be 'bug free' goes open source
Hacker-repelling, drone-protecting code will soon be yours to tweak as you see fit
Mozilla keeps its Beard, hopes anti-gay marriage troubles are now over
Plenty on new CEO's todo list – starting with Firefox's slipping grasp
Apple: We'll unleash OS X Yosemite beta on the MASSES on 24 July
Starting today, regular fanbois will be guinea pigs, it tells Reg
HIDDEN packet sniffer spy tech in MILLIONS of iPhones, iPads – expert
Don't panic though – Apple's backdoor is not wide open to all, guru tells us
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.