Feeds

T-Mobile pulls BlackBerry products from US retail stores

Stocking product that no one buys deemed 'inefficient'

High performance access to file storage

As BlackBerry struggles to regain its footing following the disastrous second quarter of its fiscal 2014, US wireless carrier T-Mobile has announced that it will no longer carry the Canadian firm's smartphones in its retail stores.

T-Mobile executive VP of corporate services David Carey told Reuters that demand for BlackBerry handsets among consumers has been low, which meant "keeping stock in the retail distribution system was inefficient."

The carrier will still supply BlackBerry kit for customers who want it, but the devices will be shipped direct through the mail and won't be available for pickup at retail locations.

Carey said this model suits T-Mobile's BlackBerry customers, most of whom are businesses who don't make their handset purchases through stores.

If T-Mobile understands who its BlackBerry buyers are, however, BlackBerry itself seems to have only just now got the memo. Last Friday it warned investors that it expects to write down as much as $960m on unsold inventory of its touchscreen-only Z10 handsets, while most of its unit sales in the quarter were of older devices running BlackBerry 7 – the kind long favored by corporate types.

BlackBerry now says it will pare down its planned product line to focus on the enterprise and "prosumer" markets, rather than mainstream consumers. But the shift may come too late to assuage its business customers, many of whom are already moving to Android or iOS.

BlackBerry has tentatively agreed to a $4.7bn buyout by a Canadian consortium led by Toronto-based Fairfax Financial Holdings that will take the company private, but Reuters reports that other investors are skeptical that Fairfax will be able to raise the necessary capital.

"We believe the Fairfax initiative is unlikely to come to fruition and see the next valuation floor for the stock at $5," one Bernstein analyst has reportedly told his clients.

BlackBerry's shares are currently trading at around $8. If they sink much lower, and no viable rescue plan emerges to slow the company's freefall, soon T-Mobile won't be the only company to stop carrying BlackBerry product in its stores. ®

Top three mobile application threats

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Record labels sue Pandora over vintage song royalties
Companies want payout on recordings made before 1972
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
Number crunching suggests Yahoo! US is worth less than nothing
China and Japan holdings worth more than entire company
prev story

Whitepapers

SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.