Feeds

There's ONE country that really likes the iPhone 5c as well as the 5s

Device designed for 'emerging markets' top pick in blighted Blighty, say researchers

  • alert
  • submit to reddit

Intelligent flash storage arrays

After learning that Apple's iPhone 5s was being activated by carriers at a far higher rate than the less-expensive iPhone 5c, we were curious as to how the UK compared to the US when it came to that breakdown – so we asked Localytics, the company that provided the original activation stats this Monday.

"Comparing the United States with the UK in regards to their preferences of the iPhone 5s and 5c shows some interesting results," Localytics VP of marketing Bernd Leger told The Reg in an email. "The UK has a significantly lower share of people preferring the 5s versus the United States; as a matter of fact the UK actually had the lowest rate of all of the countries we analyzed."

Exactly why that's the case is, of course, open to speculation – and Leger was happy to provide his own. "With the economy in the UK still in recovery, a slightly less strong affinity for the 5s could be the result of a more cost-conscious buyer," he opined. "Subsidies also play less of a role in the UK's phone market than in the US, making the upfront cost of phones higher for consumers."

While Localytics' Monday figures covered carrier activations only through 8pm Eastern Standard Time on Sunday, the updated figures that Leger provided us extended for a full three days after the iPhone 5s and 5c went on sale last Friday morning in the US.

Relative share of US versus UK iPhone 5s and 5c carrier-activation percentages

When choosing between the iPhone 5s and 5c, no country in the world is a frugal as the UK ...

The UK's overall activation of the iPhone 5s and 5c is miniscule when compared to that of the US. "The UK is seeing a 0.04 per cent share of all active iPhones worldwide after 72 hours of launch versus a 0.67 per cent global share for the US," Leger said.

Global share of US and UK iPhone 5s and 5c carrier-activation percentages

... but then again, residents of the mash and Marmite motherland aren't buying many of either

Interestingly, in a separate email a Localytics spokeswoman said that in the three days after the launch of both handsets, China had the lowest percentage of iPhone 5c activations of any country surveyed, with 9 per cent of the activations in that country being of the 5c and the remainder being the pricier – and blingier – iPhone 5s.

The iPhone 5c has been widely assumed to be targeted at emerging markets in less economically advanced countries. After three days of sales, at least, the market with the greatest preference for it over its pricier sibling is the UK. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
All aboard the Poo Bus! Ding ding, route Number Two departing
Only another three days of pooing and I can have a ride!
Official: European members prefer to fondle Apple iPads
Only 7 of 50 parliamentarians plump for Samsung Galaxy S
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Space Commanders rebel as Elite:Dangerous kills offline mode
Frontier cops an epic kicking in its own forums ahead of December revival
Nexus 7 fandroids tell of salty taste after sucking on Google's Lollipop
Web giant looking into why version 5.0 of Android is crippling older slabs
Dragon Age Inquisition: Our chief weapons are...
Bioware's fantasy forces in fine fettle
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Choosing a cloud hosting partner with confidence
Download Choosing a Cloud Hosting Provider with Confidence to learn more about cloud computing - the new opportunities and new security challenges.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.