Feeds

Glowing Nook knocked to under 50 quid for Xmas

Plenty of illuminated e-readers in stock this time, pledges Barnes & Noble

Gartner critical capabilities for enterprise endpoint backup

Barnes & Noble will today knock a tenner off the price of its Nook SimpleTouch Glowlight e-reader, reducing the price to just under £50. It’s the latest move in the US bookseller’s attempts to battle for second place in the British ebook business.

The Nook e-reader’s launch price was £109, but B&N has been selling the device for just £69 of late. That’s still well below the £100 most retailers want for Kobo’s equivalent e-reader, the Glo, and the £109 Amazon will shortly be charging for its next-gen Kindle Paperwhite when it goes on sale over here shortly.

Barnes & Noble Nook Simple Touch

No technological change accompanies the Nook’s reduced price. Today’s lower-cost Nook is the same one launched by B&N just over a year ago.

The device's central feature is its 800 x 600 E Ink Pearl display, behind which sits single-band, 2.4GHz 802.11n Wi-Fi and 2GB of raw storage, of which 1GB is available for content, though a Micro SD card slot allows you to ramp this up by up to 32GB.

The new Paperwhite at least offers a higher resolution display - 212dpi to the Nook’s 167dpi - and is based on the latest E Ink panel, Carta.

Take on Kindle? Not us...

Of course, such is the Kindle’s lead in the e-reader market that, as Nook UK MD Jim Hilt admits, his firm is primarily fighting Amazon’s other rivals for the bigger company’s leavings. Hilt said B&N was happy with the progress it has made in the year since it entered the UK digital book market, particularly with its experience last Christmas and the result of slashing the basic, glow-less SimpleTouch to £29 the following spring.

That "while stocks last" sale led to the device quickly selling out. Many a disappointed punter later alleged B&N had known it had too few devices to meet demand, a charge the company denies. Hilt cautiously said he believed the company and its retail partners had in place sufficient stock of SimpleTouch Glowlights to cope with today’s price cut.

Retail partners include John Lewis, Argos and PC World/Currys. That gives the Nook as strong retail presence, though all of these shops sell other e-reader brands too. That makes B&N’s job harder, which is why it needs to keep its prices lower than those of the rival readers sat alongside the Nooks.

Another factor that makes life harder for the Nook is the decline in demand for old-style e-readers, which are being shoved aside by glossy, colour tablets and smartphones for reading. However, Hilt said e-readers still account for the bulk of e-book purchases, so there’s a core of dedicated readers who like to read on E Ink screens, even though many if not all of them own smartphones too. So it’s too early, he says, to call time on the e-reader just yet.

The Nook supports ePub and PDF format e-books, including those encrypted with Adobe’s DRM tech, but does not support other formats such as Apple’s FairPlay, the DRM used by Cupertino to prevent ebooks that have been downloaded from iTunes from being copied. ®

Boost IT visibility and business value

More from The Register

next story
Apple takes blade to 13-inch MacBook Pro with Retina display
Shaves price, not screen on mid-2014 model
iPhone 6 flip tip slips in Aussie's clip: Apple's 'reversible USB' leaks
New plug not compatible with official Type-C, according to fresh rumors
FEAST YOUR EYES: Samsung's Galaxy Alpha has an 'entirely new appearance'
Wow, it looks like nothing else on the market, for sure
YES YES YES! Apple patents mousy, pressure-sensing iVibrator
Fanbois prepare to experience the great Cupertin-O
Steve Jobs had BETTER BALLS than Atari, says Apple mouse designer
Xerox? Pff, not even in the same league as His Jobsiness
TV transport tech, part 1: From server to sofa at the touch of a button
You won't believe how much goes into today's telly tech
Apple analyst: fruity firm set to shift 75 million iPhones
We'll have some of whatever he's having please
Things are looking up in Flappy Bird sequel
'Swing Copters' offers the same gameplay but in a different direction
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.