Feeds

Fanbois shun 'crappy plastic' iPhone 5C

Shouty Apple mantra gauntlet awaits fanbois, Android refugees in Oz iPhone queue

Build a business case: developing custom apps

Video Fanbois have once again queued to obtain the new iPhone in Australia, where an accident of time zones means punters willing to do without sleep can be among the very first in the world to play with Apple's latest.

The Reg dropped in to Apple Store Broadway, a Cupertinian outpost in a small mall on the fringe of Sydney's central business district. At 7:30am we found around 250 people in the queue. Just three of those wished to buy an iPhone tied to a carrier. The rest were ready to plonk down hundreds of dollars for an unlocked handset.

The queues were rather shorter than last year and rather easier to enter. Folks at around 200-deep in the unlocked handset queue arrived around 7:30am. Last year's queue also featured many more hoping to buy the phone on a carrier's contract.

Why were any of them there? Most just wanted a new phone, fast. At the head of the queue was 38 year-old registered nurse David, who arrived at 8:45pm for his fifth Apple all-nighter. He just likes getting new phones early, has already sold his iPhone 5 for only a couple of hundred dollars below the 5s' price, and so doesn't feel out of pocket.

One chap we met in the queue, 28-year-old software engineer Ajeya, brandished a Nexus he intended to replace with an iPhone 5s. He'd moved from an iPhone to Android, found an HTC One unsatisfactory, moved to a Nexus and decided to come back to Apple.

We moved down the queue asking what model the queuing fanbois wanted and did not hear any interest in the 5c until the 60th person in the queue. All the folks ahead in the queue declared the 5c to be plasticky or somehow not the real deal. The word "crap" was aired more than once.

A request for a show of hands for iPhone 5c buyers from the 200-odd other folks in the queue yielded only a few raised hands.

Those at the front of the queue were "lucky" enough to see the Apple Store staff whip themselves into a pre-launch frenzy. Half an hour before launch, staff repeatedly formed a circle and chanted something. A few minutes before launch they ran out into the mall, whooping ecstatically as they tore past the queue in a two-abreast formation.

Next, a staffer assembled the staff into a gauntlet and exhorted them to chant something that aounded like a corporate mantra explaining how Apple goes about its business. The video below shows the kool aid being served and imbibed.

Watch Video

Once the doors opened and a trickle of fanbois was admitted, the whooping stopped. We observed a lot of grim-faced buyers counting out thick wads of cash, often for multiple handsets. No one would admit they were destined for eBay. And hardly anyone looked to be buying the iPhone 5c. The table on which the latter were displayed quickly became a place of business for busy Apple workers, while the two 5s tables attracted a few experimenters giving the phone an early fondle.

Most of those in the queue didn't bother: they knew what they wanted. A new iPhone. Nothing else mattered. ®

The essential guide to IT transformation

More from The Register

next story
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
End of buttons? Apple looks to patent animating iPhone sidewalls
Filing suggests handset with display strips
Samsung Gear S: Quick, LAUNCH IT – before Apple straps on iWatch
Full specs for wrist-mounted device here ... but who'll buy it?
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Now that's FIRE WIRE: HP recalls 6 MILLION burn-risk laptop cables
Right in the middle of Burning Mains Man week
Apple's iWatch? They cannae do it ... they don't have the POWER
Analyst predicts fanbois will have to wait until next year
Reg man looks through a Glass, darkly: Google's toy ploy or killer tech specs?
Tip: Put the shades on and you'll look less of a spanner
HUGE iPAD? Maybe. HUGE ADVERTS? That's for SURE
Noo! Hand not big enough! Don't look at meee!
AMD unveils 'single purpose' graphics card for PC gamers and NO ONE else
Chip maker claims the Radeon R9 285 is 'best in its class'
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.