Feeds

Google fluffs DEATH DEFEATING startup Calico

If we're all filthy rich, why haven't we become immortal?

New hybrid storage solutions

Google has helped found a company that will focus on life extension technologies, presumably because if you die, then you can't click on ads.

The death-defeating company "Calico" was announced by Google chief Larry Page in an insubstantial blog post on Wednesday, along with a PR-puffed article in Time magazine.

Calico's chief exec will be Arthur Levinson, who chairs both ​Genentech and Apple and who will continue on in both roles while running the company.

"With some longer term, moonshot thinking around healthcare and biotechnology, I believe we can improve millions of lives. It's impossible to imagine anyone better than Art – one of the leading scientists, entrepreneurs and CEOs of our generation – to take this new venture forward," Page said in a canned quote.

The only fact about Calico to squeak through the plasticized fact wall created by Google's PR team is that the company will "use its core data-handling skills to shed new light on familiar age-related maladies," according to a Time magazine article on the company.

"Art and I are excited about tackling aging and illness. These issues affect us all – from the decreased mobility and mental agility that comes with age, to life-threatening diseases that exact a terrible physical and emotional toll on individuals and families," Page wrote in a post to Google+. "While this is clearly a longer-term bet, we believe we can make good progress within reasonable timescales with the right goals and the right people."

Google recently hired life-extension obsessive Ray Kurzweil to work on artificial intelligence research initiatives, and Google co-founder Sergey Brin's former wife co-founded genome analysis company 23andMe.

With Calico, Google is hoping to tackle something that has a dramatic effect on its core business of advertising – namely the tendency for its richer, older users to die and deprive the Chocolate Factory of ad revenue. ®

The next step in data security

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
JINGS! Microsoft Bing called Scots indyref RIGHT!
Redmond sporran metrics get one in the ten ring
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Murdoch to Europe: Inflict MORE PAIN on Google, please
'Platform for piracy' must be punished, or it'll kill us in FIVE YEARS
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
Sony says year's losses will be FOUR TIMES DEEPER than thought
Losses of more than $2 BILLION loom over troubled Japanese corp
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Protecting users from Firesheep and other Sidejacking attacks with SSL
Discussing the vulnerabilities inherent in Wi-Fi networks, and how using TLS/SSL for your entire site will assure security.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.