Feeds

Hortonworks licks lips, sets sights on snaring fresh SI partners

HP, Dell, Accenture and Cap Gemini in crosshairs

The Power of One eBook: Top reasons to choose HP BladeSystem

Hortonworks' SAP reseller agreement is the prelude to a series of big deals with OEMs and SIs in coming months, the company has promised.

The SAP agreement, announced on Thursday, will see the business software giant resell Hortonworks Data Platform (HDP). The platform includes Hadoop core, operational and data services.

SAP expects to sell Hadoop to customers in injunction with its HANA in-memory database, which it’s turning into a foundational element of its core ERP suite.

SAP is the latest to join the growing roster of Hortonworks’ partners. Among them are Microsoft, Teradata and Rackspace.

Hortonworks, though, told The Register it's also been in talks with PC and server makers Dell and Hewlett-Packard, as well as other major systems integrators, about potential partnerships

Dell and HP would serve a similar role to SAP – as a distribution channel for Hortonworks’ flavor of the Hadoop big-data muncher.

"We have talked to them," president Herb Cunitz told The Reg, referring to HP and Dell. "We have had conversations with them."

He did not reveal details.

Asked whether Hortonworks is in talks with large system integrators (SIs) Accenture and Cap Gemini among others, Cunitz said Hortonworks is “talking to every large SI.”

The company hopes for agreements to be signed in the next six months.

Hortonworks currently works with the big SIs on an ad hoc-basis – that is, if and when a customer of one of the big SIs happens to start using the company’s Hadoop stack. It has actual partnerships with a string of boutique providers, including Impetus and Think Big Analytics. Cunitz reckoned the top-tier SIs want to see Hadoop go more mainstream and have more customer uptake before committing.

SIs are important, because they’d do the footwork of consulting and integrating around HDP, meaning Hortonworks wouldn’t need to hire and employ its own services staff – an expensive proposition.

“We do not want to become a large services company,” Cunitz – an VMware’s ex-vice-president of global field operations - told The Reg. “We are an enterprise software company doing our work with open source. We deliver services to help customers to get started, but that will be a minority of our business, not the majority.”

Hortonworks has 250 employees, up from 50 when Cunitz joined in October 2012. He was brought in to expand Hortonworks' sales, marketing and support from the engineering base the company had – it was spun out from the Yahoo! engineering team who’d helped build Hortonworks in 2010 by venture capitalist Rob Bearden.

When it comes to the PC makers, The Reg reckons readers should expect Dell and HP to adopt slightly different approaches to providing Hadoop. Each company's model would, in our opinion, be how they’ve made servers available to large-scale operations in financial services and utilities that process large volumes of data.

Dell has a track record of issuing blueprints when it’s come to cloud services built using its servers, storage, networking equipment and software. In contrast, HP prefers delivering an all-in server bundle to the customer.

Cunitz foresees a point where the hardware makers would engineer their systems to take full advantage of the Hadoop code running on their servers, as did partner Teradata that signed up as a Hortonworks reseller in June this year.

The data warehousing and analytics giant has also added an InfiniBand connection to its systems to transfer data between Hadoop systems and its warehouse, to speed transfer of data and improve the performance of workloads. ®

Boost IT visibility and business value

More from The Register

next story
HIDDEN packet sniffer spy tech in MILLIONS of iPhones, iPads – expert
Don't panic though – Apple's backdoor is not wide open to all, guru tells us
NO MORE ALL CAPS and other pleasures of Visual Studio 14
Unpicking a packed preview that breaks down ASP.NET
Captain Kirk sets phaser to SLAUGHTER after trying new Facebook app
William Shatner less-than-impressed by Zuck's celebrity-only app
Mozilla fixes CRITICAL security holes in Firefox, urges v31 upgrade
Misc memory hazards 'could be exploited' - and guess what, one's a Javascript vuln
Apple fanbois SCREAM as update BRICKS their Macbook Airs
Ragegasm spills over as firmware upgrade kills machines
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
EU dons gloves, pokes Google's deals with Android mobe makers
El Reg cops a squint at investigatory letters
Chrome browser has been DRAINING PC batteries for YEARS
Google is only now fixing ancient, energy-sapping bug
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.