Feeds

You thought NFC tags were Not For Consumers? Well, they're in Maplin's

If anyone knows what they're for, it's High Street Geek Dad

3 Big data security analytics techniques

High street retailer Maplin will be stocking NFC tags, surely demonstrating that the technology is mainstream even if no one is quite sure what it's for.

The tags, which  come from RapidNFC, are supplied in packs of twelve which retail at £9.99. That's a £1.70 premium on the manufacturers price of £8.29 but the manufacturer doesn't have a high street presence: so one is paying for convenience as well as the technology. It's for when one just wants some NFC tags right now.

Just what would drive such a requirement is far from obvious, however. RapidNFC is best known for embedding tags into beer mats and other equally innovative concepts. Near Field Communications can do many wonderful things: pay-by-bonk, Bluetooth pairing, electronic ticketing and identifying Disney figurines, to name just a few. Nonetheless the killer application remains elusive - as demonstrated by Apple's ongoing disdain for the technology.

Maplin does make some attempt to justify the product, pointing out that it's compatible with most modern smartphones (iPhone excluded) and that free  applications are available for programming and using tags. Those applications generally launch specific profiles, such as switching to nighttime mode when placed on the (tagged) nightstand, or trigger an action using the browser or similar. Some of this is useful, but none of it seems likely to make anyone rush out to buy an NFC phone. Or, in most cases, buy any tags.

Even so the introduction of NFC to Maplin is what advocates have dreamed of. The argument for NFC has been that hackers and hobbyists will find uses for it once it is in their hands, and as those demographics definitely intersect with Maplin's customer base that day has surely arrived.

Now we have to wait and see what they can come up with. ®

Top three mobile application threats

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
Turnbull leaves Australia's broadband blackspots in the dark
New Statement of Expectations to NBN Co offers get-out clauses for blackspot builds
Facebook claims 100 MEEELLION active users in India
Who needs China when you've got the next billion in your sights?
Facebook splats in-app chat, whacks brats into crack yakety-yak app
Jibber-jabbering addicts turfed out just as Zuck warned
Google looks to LTE and Wi-Fi to help it lube YouTube tubes
Bandwidth hogger needs tube embiggenment if it's to succeed
prev story

Whitepapers

SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.