Feeds

Intel reveals new Haswell-based Chrome OS kit from old, new partners

Peppy, all-day Chromebooks in time for your holiday shopping

High performance access to file storage

IDF13 Intel has announced that four of its OEM partners will have new devices based on the company's new "Haswell" chips and running Google's browser-based Chrome OS on the market in time for the holiday shopping season.

Or, as Intel software and services headman Doug Fisher described it during his keynote at the Intel Developer Form on Wednesday, "the holiday selling season."

Three of the devices that Fisher unveiled were Chromebooks. One, a 14-inch Chromebook from Chrome OS veteran HP, was built "from the ground up for Chrome," he said. A second, smaller Chromebook from another vet, Acer, he described as having "a slick, light form factor," and the third Chromebook was from Toshiba, which is new to the Chrome OS market. All three, he said, will have an "all-day" battery life of nine hours.

The fourth device was not a laptop, but rather a cute li'l Chromebox not unlike the Samsung Chromebox, from another new member of the Chrome OS party: Asus. "It can be used at home, in a kiosk, call centers, for zero-maintenance management," said Fisher.

The three Chromebooks powered by Haswell chips, he said, "improve battery life by 50 per cent, performance by 15 per cent, and we're greater than 2X the competition in performance."

Fisher said that Intel is working closely with Google on Chrome OS optimizations for Intel chippery. "We're optimizing the kernel," he said. "We're optimizing drivers. We're working in WebKit and [Google's WebKit fork] Blink to optimize that experience – the browser. All aspects of the platform we're optimizing, to ensure that you get the best performance on Intel."

Lest you think that Chrome OS, Chromebooks, and Chromeboxes are niche players in the mobile market, Google's chief of Android, Chrome, and Google Apps Sundar Pichai joined Fisher on the keynote stage to disabuse you of that notion.

"Chrome OS represents a new form of computing," he said. "We are seeing great momentum there. External analysis estimates that they already represent over 25 per cent of the sub-$300 category. They're big in education as well; they're now deployed in over 5,000 schools in the US, which represents over 20 per cent of the school districts."

Fisher contributed to the onstage Intel-Google lovefest, as well. "Our engagement with Google is very broad indeed," he said. "We have well over a thousand engineers working across Android and Chrome to bring these great devices to market."

And should the low prices of the new Haswell-based Chromebooks make them the "hugely disruptive" force in the market that Pichai believes they'll be, Intel may have to rebalance those 1,000 engineers, and task more of them on optimizing for Chrome OS. ®

Bootnote

Although Chrome OS may very well be finding a firm foothold, it has a way to go before catching up to its older brother. As Pichai pointed out, Android just passed one billion device activations globally, and Google is currently activating over 1.5 million new devices each day.

High performance access to file storage

More from The Register

next story
Report: Apple seeking to raise iPhone 6 price by a HUNDRED BUCKS
'Well, that 5c experiment didn't go so well – let's try the other direction'
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Nvidia gamers hit trifecta with driver, optimizer, and mobile upgrades
Li'l Shield moves up to Android 4.4.2 KitKat, GameStream comes to notebooks
Gimme a high S5: Samsung Galaxy S5 puts substance over style
Biometrics and kid-friendly mode in back-to-basics blockbuster
AMD unveils Godzilla's graphics card – 'the world's fastest, period'
The Radeon R9 295X2: Water-cooled, 5,632 stream processors, 11.5TFLOPS
Sony battery recall as VAIO goes out with a bang, not a whimper
The perils of having Panasonic as a partner
NORKS' own smartmobe pegged as Chinese landfill Android
Fake kit in the hermit kingdom? That's just Kim Jong-un-believable!
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.