Feeds

Smartwatch news: Sleek-but-vaporous timepiece promised by... NISSAN?

Concept timepiece for folk who fear aquaplaning off the social networking motorway

The Power of One Brief: Top reasons to choose HP BladeSystem

Watch out, Apple. Step aside, Samsung. Push off, Pebble. Here comes the latest contender in the smartwatch wrist-grab: er, Nissan.

The car maker today pledged to be the first company to tie a smartwatch into a car’s telematics and entertainment systems.

Nissan Nismo Watch

Nissan’s Nismo Watch concept:

Designed “specifically for drivers of Nissan Nismo cars”, the watch “will allow drivers to monitor the efficiency of their vehicle with average speed and fuel consumption readings; access vehicle telematics and performance data while on track; capture biometric data via a heart rate monitor; and connect to the car using a smartphone app via Bluetooth Low Energy”, Nissan eagerly promises.

This seeming technological miracle isn’t limited to monitoring your motor’s performance. No, it “will also track and rate the user’s social performance”.

In other words, how well you are outpacing your rivals around that Nürburgring of social standing, Facebook – and, indeed, those other twisty, turny, social-death-awaits-aound-the-bend circuits Twitter, Pinterest and Instagram, all via “Nissan’s proprietary Social Speed software”.

Heck, it might even tell you the time.

“The watch design was inspired by the Nismo ring and is reflected in a seamless, futuristic and ergonomic design,” gushes the press release. “The simple user interface can be controlled by two buttons and is secured onto the driver’s wrist via a simple snap-fit mechanism. Even the packaging will have a unique Nismo identity [and be] made using tyres and rubber from the racetrack.”

“The Nismo Watch will use a lithium battery and will be charged by micro USB,” continues Nissan's canned statement, “with a battery life of over seven days under normal usage conditions.” It “will be available in three colours - black, white and the flagship black and red”.

Nissan Nismo Watch

Only hitting 25 miles per hour, but already blazing ahead with 164 retweets a second. Go, social boy, go!

You’ll notice, of course, the large number of times the word “will” appears in these quotations, rather than “does”. The Nismo watch, you see, turns out to be little more than a concept product of the kind car makers love to polish up and put under the spotlights for wide-eyed punters, in the hope that it will persuade them that a new Micra, Juke or Note will have the same sex appeal as the sleek one-of-a-kind sportster on show.

The Nismo watch’s first outing will be the Frankfurt Motor Show, which starts its engines tomorrow. Perhaps Nissan will then say when the Nismo watch is going to come to market and how much it will set a buyer back–information it couldn’t or wouldn’t provide today.

Until it does, the Nissan Nismo smartwartch has to be considered as vaporous as the fumes flung out of the car maker’s tailpipes. ®

Using blade systems to cut costs and sharpen efficiencies

More from The Register

next story
Report: American tech firms charge Britons a thumping nationality tax
Without representation, too. Time for a Boston (Lincs) Macbook Party?
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Child diagnosed as allergic to iPad
Apple's fondleslab is the tablet dermatitis sufferers won't want to take
Microsoft takes on Chromebook with low-cost Windows laptops
Redmond's chief salesman: We're taking 'hard' decisions
For Lenovo US, 8-inch Windows tablets are DEAD – long live 8-inch Windows tablets
Reports it's killing off smaller slabs are greatly exaggerated
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.