Feeds

Chasing pack about to sink teeth into Amazon's AWS, says Gartner

Google, Microsoft and one more 'very dangerous competitor' are closing fast

Internet Security Threat Report 2014

Amazon Web Services' position as the leading infrastructure-as-a-service provider is under threat, as competitors target markets the organisation has to date ignored, according to Gartner research veep Lydia Leong.

Leong's expressed her opinion in a double-barrelled blog post, the first instalment of which says the source of AWS's success is that it has catered superbly to developers. Other types of buyers, Leong says, may soon become more influential, allowing infrastructure-as-a-service and platform-as-a-service players that cater to other types of buyer an opportunity to grow.

In part two Leong says “three very dangerous competitors” are coming after AWS.

The three are Microsoft, Google and VMware.

Redmond will pick up more cloud business thanks to what Leong describes as “deep customer relationships, deep technology entrenchment, and a useful story about how all of those pieces are going to fit together”. Google will eventually convinces enterprises it is not a risk and pinches pinching some startups and HPC customers from AWS. “Interactive agencies that use its cloud platform” will also fuel broader adoption of its IaaS and PaaS products.

On VMware, Leong has good news: Virtzilla's plans to convince its current clientele that ESX everywhere is a good idea will work. The company will therefore emerge as one of the top four IaaS vendors, a big win given its entry to the cloud market was widely considered to sit somewhere between defence and desperation.

Many readers may, at this point, be wondering why Leong has not mentioned OpenStack, or its champion RackSpace. The analyst feels OpenStack's fate will be tied to the fortunes of the companies that offer it. That's not a happy assessment of RackSpace's prospects, but Leong also notes “the real war for market share is just beginning.” ®

Internet Security Threat Report 2014

More from The Register

next story
Docker's app containers are coming to Windows Server, says Microsoft
MS chases app deployment speeds already enjoyed by Linux devs
IBM storage revenues sink: 'We are disappointed,' says CEO
Time to put the storage biz up for sale?
'Hmm, why CAN'T I run a water pipe through that rack of media servers?'
Leaving Las Vegas for Armenia kludging and Dubai dune bashing
'Urika': Cray unveils new 1,500-core big data crunching monster
6TB of DRAM, 38TB of SSD flash and 120TB of disk storage
Facebook slurps 'paste sites' for STOLEN passwords, sprinkles on hash and salt
Zuck's ad empire DOESN'T see details in plain text. Phew!
SDI wars: WTF is software defined infrastructure?
This time we play for ALL the marbles
Windows 10: Forget Cloudobile, put Security and Privacy First
But - dammit - It would be insane to say 'don't collect, because NSA'
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.