Feeds

Three used cheap deal to lure me into buying expensive slab, chap tells ASA

Toothless advertising watchdog shows mobe network its best frowny face

SANS - Survey on application security programs

UK mobile network Three has been rapped for touting a tablet computer that customers couldn't actually buy – and then, having got the interested punters on the phone, tried flogging them a more expensive slab instead.

One outraged man told the advertising watchdog that an ad on Three's website stated that the operator's online shop had run out of fondleslabs and that people should ring up to place an order through the retail department.

But that dept was also out of stock, so callers were offered another, more expensive, touchscreen device. The complainant feared he had been the target of a bait-and-switch wheeze, and complained to Blighty's Advertising Standards Authority (ASA).

Three argued that when the website ran out of stock it was standard practice to point customers to the retail department's hotline, and that when it too ran out, alternative deals were offered.

But the ASA ruled that by using the text "to buy this item please call us on: 0800... or visit a 3Store", Three implied that a purchase was possible, and callers wouldn't understand that this was only an alternative source of limited supply.

Not that the ASA can censure Three in any way; it's a regulator entirely without teeth that can only ask that companies don't act that way again. In this instance it reckons Three should change the wording to make it clear that calling retail doesn't promise a sale, and Three probably will, at least until the next time. ®

3 Big data security analytics techniques

More from The Register

next story
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
Broadband Secretary of SHEEP sensationally quits Cabinet
Maria Miller finally resigns over expenses row
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
EE dismisses DATA-BURNING glitch with Orange Mail app
Bug quietly slurps PAYG credit - yet EE denies it exists
Like Google, Comcast might roll its own mobile voice network
Says anything's possible if regulators approve merger with Time Warner
Turnbull leaves Australia's broadband blackspots in the dark
New Statement of Expectations to NBN Co offers get-out clauses for blackspot builds
Facebook claims 100 MEEELLION active users in India
Who needs China when you've got the next billion in your sights?
Facebook splats in-app chat, whacks brats into crack yakety-yak app
Jibber-jabbering addicts turfed out just as Zuck warned
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.