Feeds

Canon climbs atop Facebook with over-the-top pic wrangler

Online service takes your face out of Facebook if trolls strike

  • alert
  • submit to reddit

Top three mobile application threats

TechEd Australia Having built numerous services over the top of what used to just be the World Wide Web, Facebook is now the established platform for plenty of applications. So it pretty much had to happen that someone would find a way to create services that clamber over The Social NetworkTM to subject it to some OTT pain.

That's what Canon seems to be doing with a cloudy image management offering, now taking pre-beta registrations, that will provide your-rights-in-your-hands image management using OAuth credentials so punters can pitch pics straight from an online storage bucket to social media.

Australia is acting as the test market for what Canon hopes will attract paying punters, so that instead of trying to create ad-supported models, it'll be able to leave content rights entirely in the hands of the person who took the picture.

Announcing the Microsoft Azure-based service at TechEd Australia, Canon explained that individuals and organisations find it increasingly difficult to keep a handle on their “tens of thousands” of images.

Digital project manager Myles Lawlor told journalists the challenge goes beyond merely organising images: once a user has pitched a pic at the wide world of social media, it's all too easy to lose control over both rights and re-use.

Hence beyond the easy stuff of upload and storage, the service will let users authenticate with existing social media accounts (Facebook and Flickr in the beta phase), push their pics out to social media, and from the image manager, keep track of how images are received in the social feeds.

From the same interface, Canon would then let users revoke a poorly-received posting.

The service will be device-independent, with support for all widespread raw image formats, and the uploader will have HTML5 support so users can drop photos directly from the desktop to the browser.

Once uploaded to the system, there's a very Tumblr-like image gallery that with the kinds of services people will expect (for example, search by image tag), and the gallery will organise images to reflect their usage, age, popularity and so on.

The question is: will people pay for what they can get for free on ad-supported services? Canon hopes that control will be the selling point.

“Photographs mean something to people”, Lawlor said. “We will never grab or assume rights over your images.” Unlike Facebook, which now claims ownership of users' faces .

Part of the purpose of the beta registrations will be to determine the likely pricing of the service, which Canon expects to go live in 2014.

As well as using Azure as the development and deployment platform for the service, Canon said, the platform made security development easy. “Authenticating to OAuth was key to us,” Lawlor said.

Pre-registrations are offered here. ®

The author is attending TechEd Australia as a guest of Microsoft, which has shelled out for travel, accommodation, nourishment and Nokia.

Securing Web Applications Made Simple and Scalable

More from The Register

next story
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
Major problems beset UK ISP filth filters: But it's OK, nobody uses them
It's almost as though pr0n was actually rather popular
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Google Nest, ARM, Samsung pull out Thread to strangle ZigBee
But there's a flaw in Google's IP-based IoT system
Microsoft unsheathes cheap Android-killer: Behold, the Lumia 530
Say it with us: I'm King of the Landfill-ill-ill-ill
All those new '5G standards'? Here's the science they rely on
Radio professor tells us how wireless will get faster in the real world
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
'Two-speed internet' storm turns FCC.gov into zero-speed website
Deadline for comments on net neutrality shake-up extended to Friday
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.