Feeds

Rackspace cracks wallet on cloud 'developer discount'

If you pay them, they will come

Secure remote control for conventional and virtual desktops

Rackspace has is seasoning new developer accounts with cloud credits as the Texan company tries to lure punters into its bit barns.

The "Developer Discount" program was announced by the company on Tuesday, and will see it give developers new to the service $50 of account credit per month.

"Developers, hackers, devops people and makers of the digital age – you are the engines of the tech world," the company blustered in a canned statement.

Upon signup, new devs will find their developer account credited with $50 a month for six months. The discount does not rollover, and applies to US and UK data centers. It is not applicable for the company's "Cloud Sites" or "Managed Cloud" offerings.

The discount comes during a crucial year for Rackspace in which the company, like so many others, struggles to retain developers in the face of scrappy low-cost startups such as Digital Ocean, and feature-rich megaclouds such as Amazon Web Services or Windows Azure.

But how does the giveaway stack up? With $50 a month developers could get:

  • Two 20GB Linux server with 512MB of RAM, 1 vCPU, 20GB of disk storage, and a relatively slow public network connection of 20Mbps and 40Mbps for $32.12 a month.
  • 10GB of SSD-backed storage for $7 a month
  • 100GB of outgoing bandwidth for $12

Rackspace's database servers start at $43.80 a month, so the offer is not applicable to sophisticated application stacks.

There is no expiration date on the offer, and it is the first of its kind to be run by the company, an employee confirmed to El Reg.

Rackspace's public cloud business grew 36.4 percent to $99m last quarter, but sales and marketing costs zoomed up 26.5 percent to $52.3m, as the company learned that with the cloud it's not a case of "if you build it they will come" – you need to persuade them. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Azure TITSUP caused by INFINITE LOOP
Fat fingered geo-block kept Aussies in the dark
NASA launches new climate model at SC14
75 days of supercomputing later ...
Yahoo! blames! MONSTER! email! OUTAGE! on! CUT! CABLE! bungle!
Weekend woe for BT as telco struggles to restore service
You think the CLOUD's insecure? It's BETTER than UK.GOV's DATA CENTRES
We don't even know where some of them ARE – Maude
BOFH: WHERE did this 'fax-enabled' printer UPGRADE come from?
Don't worry about that cable, it's part of the config
Want to STUFF Facebook with blatant ADVERTISING? Fine! But you must PAY
Pony up or push off, Zuck tells social marketeers
Oi, Europe! Tell US feds to GTFO of our servers, say Microsoft and pals
By writing a really angry letter about how it's harming our cloud business, ta
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
5 critical considerations for enterprise cloud backup
Key considerations when evaluating cloud backup solutions to ensure adequate protection security and availability of enterprise data.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Managing SSL certificates with ease
The lack of operational efficiencies and compliance pitfalls associated with poor SSL certificate management, and how the right SSL certificate management tool can help.