Feeds

Microsoft's Nokia plan: WHACK APPLE AND GOOGLE

Redmond 'cannot risk having Apple or Google foreclose app innovation'

Maximizing your infrastructure through virtualization

Microsoft has posted the presentation it's used to explain its decision to acquire Nokia's mobile phone business and it reveals the key reason for the acquisition: hitting back at Apple and Google.

The presentation is available as a PDF or a slow HTML slideshow here and gets interesting at slide 15, depicted below.

Slide 15 in Microsoft's Nokia acquisition deck

Microsoft has long feared both Google and Apple, which have together reduced its operating system market share from a titanic 95 per cent or more to an anemic 30 per cent, at least when one counts connected devices including PCs, smartphones and tablets. A major theme of the presentation is that owning Nokia makes Microsoft more relevant on more platforms, that phones make it easier to sell tablets and that selling any device is better for Redmond's services.

But fear of Google and Apple also pervades the document. Slide 14 expresses similar sentiments, saying Microsoft feels it needs to be able to take on Google maps. Slide 27 again names Google and Apple, saying “integration of hardware and software will help Microsoft offer competitive alternatives” to the pair.

Slide 20 explains that buying Nokia means Microsoft stands to make $US40 per smart device it sells, compared to the $US10 it gathers from Nokia now. That could send shivers up OEMs' spines, despite assurances other mobe-makers won't be hurt by the deal.

Slide 24 says “Microsoft will have the most cost-effective patent arrangements for smart devices”. Cheaper and less-contested access to intellectual property is another major theme of the presentation, possibly signalling an escalation in the ugly intellectual property disputes that have attracted government attention in the USA and beyond. ®

Top three mobile application threats

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
White? Male? You work in tech? Let us guess ... Twitter? We KNEW it!
Grim diversity numbers dumped alongside Facebook earnings
Microsoft: We're making ONE TRUE WINDOWS to rule us all
Enterprise, Windows still power firm's shaky money-maker
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.