Feeds

Storage vendors: You're next over the cliff after the server salesmen

Arrays in the basement are for the birds... we're all moving to the cloud

7 Elements of Radically Simple OS Migration

Blocks and Files You have storage so your servers can work on the data in them. If servers go to the cloud then storage will go there as well, as sure as eggs is eggs. And what is happening to the server market will happen to the storage market. So if enterprise server sales go down, enterprise storage sales will go down as well.

Or will they?

Number-crunchers Gartner say server sales are trending down, and we see IDC agreeing with Gartner. What could prevent storage sales being dragged down with them?

First off is the inexorable rise in data we are seeing. It's got to be stored somewhere and disk arrays are the main choice for that. Secondly is the thorny question of server virtualisation. A server with fifty virtual machines is fifty servers as far as a storage array is concerned. As long as advances like increasing processor core and thread counts and enlarging server DRAM can carry on, then that should counteract physical server declines.

However, we are beginning to see a shift, currently gathering pace, for primary data to move from drive arrays to flash storage directly attached to servers – and that could reduce storage array sales. We are also seeing the growth of Amazon's cloud storage jungle. Is that inexorable? Will it be sustained?

If servers and storage both migrate to the cloud then data centres may shrink to just a few local servers. The only storage left in data centres may be cached cloud storage gateways, the equivalent of petty cash drawers in a world where money is stored in banks.

A downturn in server sales is a possible warning sign for storage array vendors. Watch it and prepare to be concerned. Remember, no one actually wakes up one morning and wants a storage array. They just want their data stored securely, conveniently, affordably, and with fast access. A storage array is merely a way of doing that.

And if a better way comes along ... ®

Best practices for enterprise data

More from The Register

next story
Microsoft's Euro cloud darkens: US FEDS can dig into foreign servers
They're not emails, they're business records, says court
Sysadmin Day 2014: Quick, there's still time to get the beers in
He walked over the broken glass, killed the thugs... and er... reconnected the cables*
VMware builds product executables on 50 Mac Minis
And goes to the Genius Bar for support
Multipath TCP speeds up the internet so much that security breaks
Black Hat research says proposed protocol will bork network probes, flummox firewalls
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Microsoft says 'weird things' can happen during Windows Server 2003 migrations
Fix coming for bug that makes Kerberos croak when you run two domain controllers
Cisco says network virtualisation won't pay off everywhere
Another sign of strain in the Borg/VMware relationship?
prev story

Whitepapers

7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?