Feeds

Nokia drives cars into the clouds: Hear HERE, you're here, hear?

Google Maps killer gets behind the wheel

Boost IT visibility and business value

Nokia will assault car manufacturers next week, using the International Motor Show to launch HERE Auto, an updated platform intended to carve Nokia a home in the dashboard.

The Finnish phone-maker will be adding an improved platform for car manufacturers willing to embed its technology – one which comes with live traffic information, weather and local services as well as a mobile app which will tell drivers where they parked and that someone has let their tyres down too.

Nokia reckons that NAVTEQ, the company it bought in 2007, is already powering 80 per cent of manufacturer-fitted satnav systems, and the Finns want to capitalise on that, as well as upselling new features.

The integration with the browser-based HERE service is critical. It means you can plan a route on your laptop or PC before leaving and find it automatically synchronised with your dashboard. However, Nokia also makes great play of its ability to work offline once the sync has taken place... while Google Maps can leave you lost in the wilderness when the signal disappears.

Fitted car-nav systems are under pressure from smartphone navigation, which provides much the same functionality. The MirrorLink standard now allows smartphone systems to take advantage of the dashboard screen and controls using Wi-Fi Direct, which risks making fitted systems entirely redundant.

But Nokia's HERE Auto Companion also provides additional functionality such as parking notification and tyre-pressure monitoring – which would be impossible with a smartphone-based system. Nokia is also pushing its RESTful API in the hope that manufacturers will devise killer applications for built-in systems.

One may legitimately ask whether standalone mapping can justify a car having independent connectivity, but that's not important as within 18 months every new car sold in Europe will be required to feature an embedded mobile phone capable of dialling 999 the moment it hears the tinkling of glass. Nokia's initiative will piggyback on that – along with the insurance companies and police forces which would also like to know where the cars are.

Vehicle manufacturers are keen to carry their own branding into cloud services. General Motor's OnStar and Ford's Sync both demonstrate car-makers' appetite to stay in touch with customers for the lifetime of the vehicle, rather than just supplying the platform from which others can benefit. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Déjà vu: Virgin Media jacks up broadband prices
Screw copper phone lines, we're UNIQUE, bleats telco
UK fuzz want PINCODES on ALL mobile phones
Met Police calls for mandatory passwords on all new mobes
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
Fifteen zero days found in hacker router comp romp
Four routers rooted in SOHOpelessly Broken challenge
New Sprint CEO says he will lower axe on staff – but prices come first
'Very disruptive' new rates to be revealed next week
US TV stations bowl sueball directly at FCC's spectrum mega-sale
Broadcasters upset about coverage and cost as they shift up and down the dials
UK mobile coverage is BETTER than EVER, networks tell Ofcom
Regulator swallows this line and parrots it back out at us. What are they playing at?
What's the nature of your emergency, Vodafone?
Oh, you've dialled the wrong number for ad fibs, rules ASA
EE network whacked by 'PDP authentication failure' blunder
Carrier is 'aware' of cockup, working on a fix NOW
ROAD TRIP! An FCC road trip – Leahy demands net neutrality debate across US
You crashed watchdog's site, now time to crash its ears
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.