Feeds

Foursquare gets pushy with fandroids, touchy Windows 8 bods

Hey investors, we're serious about this business thing – bung us a few mil?

Providing a secure and efficient Helpdesk

Foursquare has started pushing itself into the Android notification bar and supporting Windows 8, as the company tries to turn its location-announcing app into a real business.

The latest version of Foursquare for Android doesn't wait for users to check in before telling them about local services in which they might be interested. Instead it just pushes the information onto their screen. Meanwhile, Windows 8 users, who've been feeling left out, can now get their own version of 2010's must-have app.

This isn't the first time Foursquare has interfered with live notifications. Foursquare Radar would sound an alert when, say, you hadn't been invited to the drinking session all your mates were enjoying – providing awkward scenes on demand – but this time it's different, as the company blog explains:

"Today, with everything that Foursquare has learned about the world, it can be proactive recommendations – helping you discover the greatest things nearby without even having to open the app."

Last month the company added pop-up advertising across its platforms; check in to a bar and Foursquare will suggest a tot of Captain Morgan's finest, which is all part of the new drive to be taken seriously by advertisers – and investors, of whom there are rather more than there used to be.

In February Foursquare raised another $41m, almost $2m of which is in debt rather than equity. That piles on the commercial pressure and makes one wonder at what point Foursquare will be making money rather than raising it.

Justifying the $41m it hoovered up in April this year, CEO Dennis Crowley likened the company to Google, explaining the cash was needed to fund analysis of its user data (including three-and-a-half billion check-ins, apparently) and provide "perfect recommendations" to users. But competing with Google et al is an expensive, and risky, business.

With so many competitors waiting in the wings, Foursquare can't afford to upset its existing users, so will likely tread carefully with push notifications, as well as (probably) letting users opt out if they wish. Yet, in common with all services funded through advertising, it's a narrow path to walk. ®

Reducing the cost and complexity of web vulnerability management

More from The Register

next story
'Windows 9' LEAK: Microsoft's playing catchup with Linux
Multiple desktops and live tiles in restored Start button star in new vids
Not appy with your Chromebook? Well now it can run Android apps
Google offers beta of tricky OS-inside-OS tech
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
Greater dev access to iOS 8 will put us AT RISK from HACKERS
Knocking holes in Apple's walled garden could backfire, says securo-chap
NHS grows a NoSQL backbone and rips out its Oracle Spine
Open source? In the government? Ha ha! What, wait ...?
Google extends app refund window to two hours
You now have 120 minutes to finish that game instead of 15
Intel: Hey, enterprises, drop everything and DO HADOOP
Big Data analytics projected to run on more servers than any other app
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.