Feeds

Apple tries to trademark the term 'startup'

Filings hint at educational services in Apple Stores

Mobile application security vulnerability report

Apple is attempting to gain a trademark on the word "startup", and may gain exclusive use of the word in Australia next week.

Apple has also applied for a trademark on "startup" in the USA, but the Australian application offers lots more detail.

The Australian page, hosted by the nation's overseer of patents and trademarks IP Australia, shares an April 2011 filing date with the US application.

It also offers plenty of hints about what Apple is planning, as the classes of enterprise Apple is trying to cover with the term include “Retail store services featuring computers, computer software, computer peripherals, mobile phones, and consumer electronic devices, and demonstration of products relating thereto”.

The application also mentions “consulting services in the field of maintenance of computer hardware, computer peripherals, and consumer electronic devices” along with “Educational services, namely, conducting classes, workshops, conferences and seminars in the field of computers, computer software, computer peripherals, mobile phones, and consumer electronic devices and computer-related services”.

The Australian filing also mentions “troubleshooting of computer hardware and software problems; installation, maintenance and updating of computer software; technological consultancy services in the field of computers … computer diagnostic services; computer data recovery”. The page also gives an "acceptance due" date of September 5th, 2013.

It doesn't look hard to join those dots: Apple seems to be considering using the “Startup” brand for services delivered through its retail stores. The chosen name suggests it may be marketed as a service for novice users, but the inclusion of data recovery and diagnostic services suggest the brand could be used to label all manner of things delivered through the Genius Bar.

There's little point asking Apple why it wants to own “startup”: it doesn't respond to requests on matters like this.

Actual startups, however, aren't happy about this. Australian site StartupSmart has labelled Apple an "intellectual property bully".

If that attitude becomes widespread it may be bad for MacBook sales, as venture capitalist Marc Andreessen told The Reg this week that the startups he works with always buy Macs.

Hat tip to TMwatch, which spotted the application first.

®

The Power of One Brief: Top reasons to choose HP BladeSystem

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.