Feeds

Apple tries to trademark the term 'startup'

Filings hint at educational services in Apple Stores

Internet Security Threat Report 2014

Apple is attempting to gain a trademark on the word "startup", and may gain exclusive use of the word in Australia next week.

Apple has also applied for a trademark on "startup" in the USA, but the Australian application offers lots more detail.

The Australian page, hosted by the nation's overseer of patents and trademarks IP Australia, shares an April 2011 filing date with the US application.

It also offers plenty of hints about what Apple is planning, as the classes of enterprise Apple is trying to cover with the term include “Retail store services featuring computers, computer software, computer peripherals, mobile phones, and consumer electronic devices, and demonstration of products relating thereto”.

The application also mentions “consulting services in the field of maintenance of computer hardware, computer peripherals, and consumer electronic devices” along with “Educational services, namely, conducting classes, workshops, conferences and seminars in the field of computers, computer software, computer peripherals, mobile phones, and consumer electronic devices and computer-related services”.

The Australian filing also mentions “troubleshooting of computer hardware and software problems; installation, maintenance and updating of computer software; technological consultancy services in the field of computers … computer diagnostic services; computer data recovery”. The page also gives an "acceptance due" date of September 5th, 2013.

It doesn't look hard to join those dots: Apple seems to be considering using the “Startup” brand for services delivered through its retail stores. The chosen name suggests it may be marketed as a service for novice users, but the inclusion of data recovery and diagnostic services suggest the brand could be used to label all manner of things delivered through the Genius Bar.

There's little point asking Apple why it wants to own “startup”: it doesn't respond to requests on matters like this.

Actual startups, however, aren't happy about this. Australian site StartupSmart has labelled Apple an "intellectual property bully".

If that attitude becomes widespread it may be bad for MacBook sales, as venture capitalist Marc Andreessen told The Reg this week that the startups he works with always buy Macs.

Hat tip to TMwatch, which spotted the application first.

®

Internet Security Threat Report 2014

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
Lawyers mobilise angry mob against Apple over alleged 2011 Macbook Pro crapness
We suffered 'random bouts of graphical distortion' - fanbois
Just don't blame Bono! Apple iTunes music sales PLUMMET
Cupertino revenue hit by cheapo downloads, says report
US court SHUTS DOWN 'scammers posing as Microsoft, Facebook support staff'
Netizens allegedly duped into paying for bogus tech advice
Feds seek potential 'second Snowden' gov doc leaker – report
Hang on, Ed wasn't here when we compiled THIS document
Verizon bankrolls tech news site, bans tech's biggest stories
No agenda here. Just don't ever mention Net neutrality or spying, ok?
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Simplify SSL certificate management across the enterprise
Simple steps to take control of SSL across the enterprise, and recommendations for a management platform for full visibility and single-point of control for these Certificates.