Feeds

China's Baidu builds new type of App Store

'Light App' framework loads web apps onto smartmobes

SANS - Survey on application security programs

Chinese web giant Baidu has unveiled Light App – a new distribution model for mobile applications which could eventually help international developers to better promote their wares in the world’s biggest smartphone market.

Unveiled at the firm’s annual Baidu World event on Thursday, the new system was conceived as a way for users to access less popular applications without the need to download and install them.

At the launch, CEO Robin Li described today’s app store model as “fundamentally flawed”, claiming that 0.1 per cent of apps account for 70 per cent of all downloads.

As such, developers of less well-known titles usually find it difficult to push their way into that small leading pack.

Baidu’s answer is to get developers to build a kind of web app which will run on top of the firm’s new Light App platform.

When users want help with a particular task they’re able to consult a built-in Baidu search function which will present them with the apps which can help – accessible without the need for an install.

This latest initiative can be seen as another attempt by Baidu to establish a bigger footprint in China’s mobile internet and move beyond its search origins into content provision.

Its mobile search already has 130 million daily active users and, thanks to its recent $1.9bn acquisition of app store firm 91 Wireless Websoft, the Chinese web giant says it now distributes 69 million native apps daily through its online stores.

If successful, Light App could provide a handy distribution platform for international developers.

Although the developer page is only available in Chinese at the moment, Baidu has hinted that it’s looking to engage more fully with the dev community outside the Middle Kingdom.

It set the wheels in motion back in March with the launch of a basic English language version of its Cloud Developer Center (now known as Baidu Open Cloud).

“It is going to take up a lot of manpower and energy for us to bring in developers for different categories of apps as we expand the categories from content-focused to tools apps; it might be a while before we start working with foreign app developers on this,” a spokesperson told The Reg.

“But we will consider it in the future.” ®

3 Big data security analytics techniques

More from The Register

next story
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
Broadband Secretary of SHEEP sensationally quits Cabinet
Maria Miller finally resigns over expenses row
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
EE dismisses DATA-BURNING glitch with Orange Mail app
Bug quietly slurps PAYG credit - yet EE denies it exists
Like Google, Comcast might roll its own mobile voice network
Says anything's possible if regulators approve merger with Time Warner
Turnbull leaves Australia's broadband blackspots in the dark
New Statement of Expectations to NBN Co offers get-out clauses for blackspot builds
Facebook claims 100 MEEELLION active users in India
Who needs China when you've got the next billion in your sights?
Facebook splats in-app chat, whacks brats into crack yakety-yak app
Jibber-jabbering addicts turfed out just as Zuck warned
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.