Feeds

Apple snaffles travel app in quest for way out of Maps debacle

'We generally do not discuss our purpose or plans', so there

Reducing security risks from open source software

Apple has bought another mapping startup, this time a small firm called Embark that develops public transit maps for download to Apple and Android devices.

Last month, Cupertino splashed out on Canadian startup Locationary and online transit-navigation service HopStop.com to augment its mapping app, and now its Embark's turn. The firm, which is partially owned by BMW and claims half a million users, has stopped shipping Android maps – it's now all about Apple.

"Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans," a spokeswoman told former Wall Street Journal tech reporter Jessica Lessin.

Apple is still counting the cost to its reputation after it dropped Google Maps with the release of iOS 6 and use its own map app. Sadly, the software turned out to be hopelessly unreliable, and CEO Tim Cook was forced to personally apologize, then sacked the manager responsible.

With iOS 7 due soon, if the rumor mill is correct, Apple will be trying again to get the hang of this mapping thing and give users something that is accurate enough to avoid them dying of thirst, and redirect some iPhone user's eye-time from Google's products.

Mind you, chief rival Google hasn't been shy about buying mapping talent too. The Chocolate Factory bought Israeli mobile navigation app vendor Waze for $1.3bn this June, and is looking to get it integrated as soon as possible. ®

Eight steps to building an HP BladeSystem

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.