Feeds

Barnes & Noble booked for running out of £29 Nooks

ASA raps retailer for deep discount that only lasted a few days

Secure remote control for conventional and virtual desktops

Struggling bookshop Barnes & Noble has been taken to task by the UK's advertising watchdog for running out of stocks of its ebook reader, the Nook, just a few days after slashing prices down to £29 in a nationwide campaign.

B&N started an ad campaign on 24 April that touted the whopping discount from £79 to £29 for the ereader alongside the tagline "Fact not Fiction". However, potential customers quickly found they weren't able to get their hands on the newly cheap slablet and the firm was forced to pull the ad by 3 May.

The company had totally underestimated the demand for an ereader under 30 quid, assuming that the promotion would only up sales by 10 or 20 times their usual level. Instead, a rush on the Nooks pushed sales to 120 times the normal rate.

A prospective buyer complained to the Advertising Standards Authority that they hadn't been able to get their hands on a Nook at any of the nine retailers mentioned in the ad, which included John Lewis, Currys, PC World, Asda, Sainsbury's, Very, Foyles, Blackwell's and Argos. Although B&N claimed that stocks had not been fully depleted everywhere until after the complaint was made, the Advertising Standards Authority said the ad had to be pulled.

"Promoters must be able to demonstrate that they had made a reasonable estimate of the likely response and that they were capable of meeting it," the ASA said in its ruling. "Barnes & Noble had based their estimate on recent data for UK sales of e-readers. However, we considered that they should have based their estimate on the response rate to a previous similar offer of the same or a similar product." ®

Providing a secure and efficient Helpdesk

More from The Register

next story
TEEN RAMPAGE: Kids in iPhone 6 'Will it bend' YouTube 'prank'
iPhones bent in Norwich? As if the place wasn't weird enough
George Clooney, WikiLeaks' lawyer wife hand out burner phones to wedding guests
Day 4: 'News'-papers STILL rammed with Clooney nuptials
iPAD-FONDLING fanboi sparks SECURITY ALERT at Sydney airport
Breaches screening rules cos Apple SCREEN ROOLZ, ok?
Crouching tiger, FAST ASLEEP dragon: Smugglers can't shift iPhone 6s
China's grey market reports 'sluggish' sales of Apple mobe
Apple's new iPhone 6 vulnerable to last year's TouchID fingerprint hack
But unsophisticated thieves need not attempt this trick
The British Museum plonks digital bricks on world of Minecraft
Institution confirms it's cool with joining the blocky universe
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.