Feeds

GreenBytes guts its arrays, turns self into chompable doughnut

Plus they've scooped up an ex-IBM dude for the board

Combat fraud and increase customer satisfaction

Once upon a time there were two suppliers with VDI-focussed storage arrays: GreenBytes,with an all-flash array; and Tintri, with a hybrid flash/disk array technology. Now GreenBytes has become a software-only business. Why?

The reasoning, outlined by GreenBytes' CEO and chairman Stephen O'Donnell, is that over time mid-market customers will go to the cloud for their compute and storage, while enterprise customers will increasingly prefer to buy converged systems from OEMs.

GreenBytes is nurturing its MSP (Managed Service Provider) and OEM relationships as a result. You can still buy hardware through GreenBytes but you end up on a Dell site. There is little profit in supplying systems using commodity-based hardware, GreenBytes is saying, when your primary IP is software-based.

So take out the hardware from the middle, so to speak, of your systems, leaving a tasty software doughnut ring behind.

The company has appointed former IBM exec Barry Rudolph to its industry advisory board. O'Donnell said of Rudolph's appointment: "His extraordinary accomplishments at IBM, vast storage industry expertise, and deep understanding of how OEMs operate will be invaluable as GreenBytes continues to grow. We’re particularly excited to have Barry’s insights as we refine our business strategy and expand efforts around the OEM channel.”

The other advisory board members are:

  • Randy Chalfant, former CTO, Sun Microsystems
  • Ed Haletky, President, CEO and principal consultant, AstroArch Consulting; founder and managing director, The Virtualization Practice LLC
  • Bruce Kornfeld, former Dell and Compellent executive
  • Mike Miracle, senior veep marketing and strategy, BlackRidge Technology; former CMO and SVP, SevOne
  • Ben Woo, Founder and Managing Director, Neuralytix; former program veep of IDC’s Worldwide Storage Systems Research

Our understanding from GreenBytes is that it reckons it has probably the best deduplication engine on the market, bar none, and this helps it store virtual desktop images more efficiently than anyone else. It will be interesting to see if GreenBytes applies its dedupe technology to other use cases alongside VDI. Perhaps discussions with actual and potential OEMS will reveal opportunities for development? ®

Combat fraud and increase customer satisfaction

More from The Register

next story
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Kingston DataTraveler MicroDuo: Turn your phone into a 72GB beast
USB-usiness in the front, micro-USB party in the back
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
BOFH: Oh DO tell us what you think. *CLICK*
$%%&amp Oh dear, we've been cut *CLICK* Well hello *CLICK* You're breaking up...
AMD's 'Seattle' 64-bit ARM server chips now sampling, set to launch in late 2014
But they won't appear in SeaMicro Fabric Compute Systems anytime soon
Amazon reveals its Google-killing 'R3' server instances
A mega-memory instance that never forgets
Cisco reps flog Whiptail's Invicta arrays against EMC and Pure
Storage reseller report reveals who's selling what
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.