Feeds

Gartner to VMware: Rock out with your socket out

Wizards like virty giant's old stuff better than its new stuff

Boost IT visibility and business value

VMworld 2013 The wizards at Gartner have penned a pre-VMworld suggestion to VMware: go back to being teenage rebels.

Research veep Chris Wolf likens VMware to a band at a crossroads: does it essentially give up and resign itself to playing greatest hits tours to a dwindling base of fans, or try to once again turn the world on its head?

Wolf thinks the software defined data centre is VMware's chance to take the latter course and once again get hardware makers thinking it makes an awful noise they hate but can't ignore because their kids mention it every single day.

“VMware is pushing a software-defined data center (SDDC) mostly on top of enterprise-grade hardware from its partners,” Wolf writes. At a time when AWS and others offer a fine alternative to that arrangement, VMware's sounding dated.

Wolf hopes VMworld 2013 features startling SDDC announcements that show VMware isn't afraid to upset its partners.

“If VMware truly wants its SDDC vision to succeed, it’s going to have to learn to make some enemies and remember that if it keeps the focus on its customers, it will thrive in the end,” he writes.

Wolf's arguments are potent. VMware has been the tail that wagged the hardware industry's dog: server-makers have had to accept that server consolidation has eaten some of their market and margins and even parent EMC has changed the way it designs products to ensure they play nicely with virtualisation. But VMware has gone from being a disruptor to being an industry stalwart with an ecosystem to maintain.

Whether that status leaves it shy of continuing to disrupt is open to question.

Wolf therefore hopes VMware will be bold at VMworld.

“Your clients didn’t come to VMworld to hear Nickelback,” he writes. “They deserve better.”

The Reg will be there in force to report on whether that's the case. ®

Boost IT visibility and business value

More from The Register

next story
Pay to play: The hidden cost of software defined everything
Enter credit card details if you want that system you bought to actually be useful
HP busts out new ProLiant Gen9 servers
Think those are cool? Wait till you get a load of our racks
Shoot-em-up: Sony Online Entertainment hit by 'large scale DDoS attack'
Games disrupted as firm struggles to control network
Community chest: Storage firms need to pay open-source debts
Samba implementation? Time to get some devs on the job
Like condoms, data now comes in big and HUGE sizes
Linux Foundation lights a fire under storage devs with new conference
Silicon Valley jolted by magnitude 6.1 quake – its biggest in 25 years
Did the earth move for you at VMworld – oh, OK. It just did. A lot
prev story

Whitepapers

Gartner critical capabilities for enterprise endpoint backup
Learn why inSync received the highest overall rating from Druva and is the top choice for the mobile workforce.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.