Feeds

Gartner to VMware: Rock out with your socket out

Wizards like virty giant's old stuff better than its new stuff

Beginner's guide to SSL certificates

VMworld 2013 The wizards at Gartner have penned a pre-VMworld suggestion to VMware: go back to being teenage rebels.

Research veep Chris Wolf likens VMware to a band at a crossroads: does it essentially give up and resign itself to playing greatest hits tours to a dwindling base of fans, or try to once again turn the world on its head?

Wolf thinks the software defined data centre is VMware's chance to take the latter course and once again get hardware makers thinking it makes an awful noise they hate but can't ignore because their kids mention it every single day.

“VMware is pushing a software-defined data center (SDDC) mostly on top of enterprise-grade hardware from its partners,” Wolf writes. At a time when AWS and others offer a fine alternative to that arrangement, VMware's sounding dated.

Wolf hopes VMworld 2013 features startling SDDC announcements that show VMware isn't afraid to upset its partners.

“If VMware truly wants its SDDC vision to succeed, it’s going to have to learn to make some enemies and remember that if it keeps the focus on its customers, it will thrive in the end,” he writes.

Wolf's arguments are potent. VMware has been the tail that wagged the hardware industry's dog: server-makers have had to accept that server consolidation has eaten some of their market and margins and even parent EMC has changed the way it designs products to ensure they play nicely with virtualisation. But VMware has gone from being a disruptor to being an industry stalwart with an ecosystem to maintain.

Whether that status leaves it shy of continuing to disrupt is open to question.

Wolf therefore hopes VMware will be bold at VMworld.

“Your clients didn’t come to VMworld to hear Nickelback,” he writes. “They deserve better.”

The Reg will be there in force to report on whether that's the case. ®

Beginner's guide to SSL certificates

More from The Register

next story
Azure TITSUP caused by INFINITE LOOP
Fat fingered geo-block kept Aussies in the dark
NASA launches new climate model at SC14
75 days of supercomputing later ...
Yahoo! blames! MONSTER! email! OUTAGE! on! CUT! CABLE! bungle!
Weekend woe for BT as telco struggles to restore service
You think the CLOUD's insecure? It's BETTER than UK.GOV's DATA CENTRES
We don't even know where some of them ARE – Maude
DEATH by COMMENTS: WordPress XSS vuln is BIGGEST for YEARS
Trio of XSS turns attackers into admins
Cloud unicorns are extinct so DiData cloud mess was YOUR fault
Applications need to be built to handle TITSUP incidents
BOFH: WHERE did this 'fax-enabled' printer UPGRADE come from?
Don't worry about that cable, it's part of the config
Astro-boffins start opening universe simulation data
Got a supercomputer? Want to simulate a universe? Here you go
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
How to determine if cloud backup is right for your servers
Two key factors, technical feasibility and TCO economics, that backup and IT operations managers should consider when assessing cloud backup.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Internet Security Threat Report 2014
An overview and analysis of the year in global threat activity: identify, analyze, and provide commentary on emerging trends in the dynamic threat landscape.