Feeds

Gartner to VMware: Rock out with your socket out

Wizards like virty giant's old stuff better than its new stuff

Next gen security for virtualised datacentres

VMworld 2013 The wizards at Gartner have penned a pre-VMworld suggestion to VMware: go back to being teenage rebels.

Research veep Chris Wolf likens VMware to a band at a crossroads: does it essentially give up and resign itself to playing greatest hits tours to a dwindling base of fans, or try to once again turn the world on its head?

Wolf thinks the software defined data centre is VMware's chance to take the latter course and once again get hardware makers thinking it makes an awful noise they hate but can't ignore because their kids mention it every single day.

“VMware is pushing a software-defined data center (SDDC) mostly on top of enterprise-grade hardware from its partners,” Wolf writes. At a time when AWS and others offer a fine alternative to that arrangement, VMware's sounding dated.

Wolf hopes VMworld 2013 features startling SDDC announcements that show VMware isn't afraid to upset its partners.

“If VMware truly wants its SDDC vision to succeed, it’s going to have to learn to make some enemies and remember that if it keeps the focus on its customers, it will thrive in the end,” he writes.

Wolf's arguments are potent. VMware has been the tail that wagged the hardware industry's dog: server-makers have had to accept that server consolidation has eaten some of their market and margins and even parent EMC has changed the way it designs products to ensure they play nicely with virtualisation. But VMware has gone from being a disruptor to being an industry stalwart with an ecosystem to maintain.

Whether that status leaves it shy of continuing to disrupt is open to question.

Wolf therefore hopes VMware will be bold at VMworld.

“Your clients didn’t come to VMworld to hear Nickelback,” he writes. “They deserve better.”

The Reg will be there in force to report on whether that's the case. ®

5 things you didn’t know about cloud backup

More from The Register

next story
The Return of BSOD: Does ANYONE trust Microsoft patches?
Sysadmins, you're either fighting fires or seen as incompetents now
Oracle reveals 32-core, 10 BEEELLION-transistor SPARC M7
New chip scales to 1024 cores, 8192 threads 64 TB RAM, at speeds over 3.6GHz
Docker kicks KVM's butt in IBM tests
Big Blue finds containers are speedy, but may not have much room to improve
US regulators OK sale of IBM's x86 server biz to Lenovo
Now all that remains is for gov't offices to ban the boxes
Gartner's Special Report: Should you believe the hype?
Enough hot air to carry a balloon to the Moon
Flash could be CHEAPER than SAS DISK? Come off it, NetApp
Stats analysis reckons we'll hit that point in just three years
Dell The Man shrieks: 'We've got a Bitcoin order, we've got a Bitcoin order'
$50k of PowerEdge servers? That'll be 85 coins in digi-dosh
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.